Dubai, United Arab Emirates
I’ll admit it, being compared to Emily from Emily in Paris might just be one of the best compliments I’ve ever gotten. Because like Emily, I thrive on taking wild ideas that seem impossible… and turning them into campaigns people can’t stop talking about. Today, I’m driving global growth at Capital.com, one of the world’s fastest growing trading platforms. From MENA to beyond, I’ve had the chance to craft strategies that sit right at the crossroads of creativity, data, and regulation (yes - even compliance can be fun when you tell the story right). Before that, I was at Nishat, working on campaigns that blended heritage with modern storytelling - proving that even legacy brands can reinvent themselves for a digital-first world. Rewind a little further, and you’ll find me at SadaPay, Pakistan’s biggest FinTech, where we challenged traditional banking by making finance simple, human, and dare I say even a little bit cool. And if we go all the way back, there’s the chapter most people find surprising: dentistry. That was supposed to be my forever career. But somewhere between pulling molars and pulling off creative strategies, I realized my heart was in marketing - the kind that makes people feel, remember, and act. Sp weather it's scrubs or storyboards, I’ve learned that the dots always connect - even if they don’t make sense at first. And right now? The risks are paying off. The only question is: where’s the next dot going to lead?
• Student Leadership Programme enabled a critical evaluation of the societal fabric, identification of issues and conjuring up solutions to serve the nation and the country in an effective manner. • Twice elected team lead due to excellent interpersonal and public speaking skills as well as intrinsic leadership qualities • Won various accolades and certificates upon successful completion of tasks, assignments and projects in the duration of the internship