Argentina
Professional with 28 years of experience in the commercial sector in Argentina and Latam, specialized in the development and execution of omnichannel growth strategies for local and international brands in those markets. With a solid track record in the management of commercial teams and the generation of strategic alliances that have driven the expansion of OFF and ON businesses in several countries in South America. Some success cases are Nike, Nespresso, Pandora, Swarovski, H&M, Hugo Boss, Grupo Louis Vuitton Moet Hennesy, Chanel, L' Occitane, Asics, Vans, Coca Cola, Le Pain Quotidien, Claro, among others. My expertise provides the necessary value from the generation of the appropriate roadmap for each market, acting as a strategic orchestrator, to its tactical implementation, always focused on the “time to market”. Passionate about innovation and the application of Artificial Intelligence in retail. I integrate AI solutions to drive personalization, operational efficiency, and digital channel growth across Latin America.
- Design and implementation of ON & OFF onboarding plans for major brands in Argentina & LatAm, working with the country's leading shopping centers and eCommerce agencies. - Identification and execution of strategic partnerships to drive the growth of expanding companies across LatAm. - Consulting on digital channel expansion and growth, ensuring the integration of the right partners to execute it. - And as a rule, working world-class with GREAT PASSION alongside the most renowned experts in the industry.
Ecommerce management responsibilities: -Alignment between regional and global teams, as well as with critical cross-cutting stakeholders in other teams (e.g. Policy, Communication, Marketing, Finance). - Budgeting: creation, implementation, control. -Identification of new business opportunities, bonuses and closing preferential business deals with our Partners. -Management (from prospecting to launch) strategic integrations with programmatic partners in the ecommerce industry. -Monitoring and analysis of performance metrics to make proactive decisions to improve profitability. - Management of close contact with our key internal stakeholders to align with priorities and projects (Product, Revenue, Technology and Finance). -Alignment with Finance on invoicing process: tracking the accounts we receive from our partners, making sure our discrepancies are aligned and negotiating payment terms. -New business generation -> in charge of the E-commerce Business Development area.
Responsabilities: In charge of the general management of the business unit. In charge of the commercialization of Alto Palermo Shopping mall: 220 stores & kiosks (negotiation of lease contracts and extensions. Analysis of new brands and proposals. Alliances with tenants. Tenant mix analysis. Budgeting and Locations. Planning of removals, new income and new rental spaces. Sales analysis and budget control). Staff in charge: 201.
Responsabilities: In charge of marketing management for 7 shopping centers: 622 stores & kiosks. In charge of the commercialization of the new projects, prior to its opening: Arcos District, Alto Comahue.