Malte Claussen

Industry Lead @ Meta | Strategy, Enterprise, Consulting for Growth

Stadt Hamburg, Hamburg, Germany

About

After years in Consulting, Digital Sales, and enterprise tech, I've come to believe one thing about complex sales: partnerships work when their impact is matters and is measurable. The real work is building the case — asking the questions, finding the right entry point, getting the right people in the room, and making value tangible for stakeholders. At Meta, I got to do that at real scale. A $130M+ revenue portfolio across Travel and Financial Services in DACH, developed not by leading with products but by starting where the client actually is — their tech stack, their business pressures, their measurement gaps. Along the way I helped build Digital Native accounts into leading market leaders, took on global product strategy and worked on AI enterprise partnerships, API integration, and business messaging. One thing I care about beyond the work itself: I use the same tools I talk about. I've built my own AI workflows and automations — not because it's interesting in theory, but because it frees up time for the conversations that actually matter.

Experience

  • Meta (On-site)
    • Industry Lead (Travel and Financial Services)
      Jan 2024 - Present · 2 yrs 7 mos

      Full-cycle enterprise platform sales and AI partnership development across DACH's largest Travel and Financial Services organisations — managing a $130M+ revenue portfolio as individual contributor in agile product, messaging, and advertising teams.

    • Industry Lead (CPG Beauty & Health)
      Nov 2022 - Dec 2023 · 1 yr 2 mos

    • Client Partner
      Mar 2019 - Oct 2022 · 3 yrs 8 mos

  • Director Consulting at Performance Media Deutschland GmbH
    Feb 2018 - Feb 2019 · 1 yr 1 mo

    Teamleitung zur Neukundenakquise und Bestandskundenausbau im Digitalen Marketing. Darüberhinaus Strategieentwicklung und Prozessoptimkerung für das Unternehmen und Kunden.

  • OC&C Strategy Consultants (Greater Hamburg Area)
    • Engagement Manager
      Jun 2015 - Dec 2017 · 2 yrs 7 mos

      Management of multiple strategic projects, (commercial) due diligences (for PE and strategic investors) and market scans. Industry focus on Retail, e-Commerce, Digital Services and Consumer Goods. European Business Footprint with focus on Germany and UK but also South America and Russia. Responsible for team sizes 1-6.

    • Consultant
      Nov 2011 - May 2015 · 3 yrs 7 mos

  • Global Marketing Services Agent at Siemens AG
    May 2009 - Jun 2009 · 2 mos

    Project team member

  • Research Analyst at Prof. Homburg & Partner
    Apr 2008 - May 2008 · 2 mos