Malte Seifert

Strategy & Business Building Leader | Go-to-Market | Growth | Sustainability | Henkel

About

Strategy and business building leader with 13+ years of international experience across automotive, consumer products, and industrial businesses, focused on go-to-market strategy, business building, commercial growth, and sustainable value creation. Currently driving business building and go-to-market strategy for emerging sustainability solutions at Henkel, including Debonding-on-Demand and Recycling Compatibility, with a focus on turning market opportunities into scalable businesses. Previously led Strategy, Business Development and Marketing within BMW Aftersales, driving commercial performance, profitability, and growth across B2B sales, customer retention, and portfolio management. Earlier experience at Bosch across home appliances and power tools, building a strong foundation in product and category management, portfolio strategy, customer-centric growth, and commercial execution. Bringing a cross-industry perspective and a track record of connecting strategy with execution to build scalable businesses, unlock growth opportunities, and create sustainable value.

Experience

  • Manager Business Building at Henkel
    Sep 2026 - Present · 2 mos

  • BMW Group (4 yrs 8 mos)
    • Head of Strategy, Business Development & Marketing | Aftersales
      May 2025 - Aug 2026 · 1 yr 4 mos

    • Manager, Business Strategy
      Jan 2022 - Apr 2025 · 3 yrs 4 mos

  • Senior Manager, Strategy & Business Development | Operations Management, Dish Care at BSH Home Appliances Group
    Feb 2021 - Jan 2022 · 1 yr

    Strategy Implementation, Leadership and +19 skills

  • Retail Marketing Manager, Amazon EU & APAC at Bosch Power Tools
    Apr 2020 - Jan 2021 · 10 mos

  • BSH Home Appliances Group (6 yrs 11 mos)
    • Category Manager
      Nov 2017 - Apr 2020 · 2 yrs 6 mos

      Direct reports: 2 Brands: Bosch, Siemens, NEFF, Gaggenau Category: Cooking Appliances Segments: Cavity, Surface, Ventilation

    • Product Manager
      Aug 2015 - Oct 2017 · 2 yrs 3 mos

      Brands: Bosch, Siemens, NEFF Category: Cooking Appliances Segments: Cavity, Surface, Ventilation

    • National Sales and Marketing Analyst
      Jun 2013 - Jul 2015 · 2 yrs 2 mos