Berlin, Berlin, Germany
I’m a Senior Expert and Project Leader for Strategic Design, Brand Strategy and Innovation Management with a successful track record of 8+ years in strategy consulting for Blue Chips, SMEs and Scale-Ups. Brand Strategy and Innovation Management are two sides of the same coin: Brands that don't innovate fail. Innovation without branding will not stick. I specialize in, but never limit myself to, Mobility and IoT. Cross-impacting megatrends that drive value for users and companies alike (e.g. the market-convergence of renewables and mobility) intrigue me. I help organizations capitalize on the opportunities of digital transformation through human-centric as well as brand-driven service design and business model innovation. My academic credentials include being a HPI Design Thinking (Advanced) alumni as well as holding a triple degree in Intercultural Communication (MA) and a Scrum.org PSPO I certification.