Hamburg, Germany
WHO: >10 years in FMCG | Foodie | Cyclist | Purpose | Scope for Action | Optimist | Passion | Social Impact WHAT: Product & Pricing Lead | Food/FMCG | Scaling & Leading Teams (10+) | +70% Business Growth | Product Strategy & Go-to-Market | Category Building | P&L Ownership | Start-up to Corporate Experience HOW: Thoughtful Leadership | Strategic & Hands-on Execution | Data-Driven & Consumer-Centric | Strong Prioritization & Decision-Making | Clear Communication & Alignment | Structured & Outcome-Oriented
- Leading Pricing, Category Management and Product Development with full ownership of revenue and margin development - Defining and executing portfolio and pricing strategy to drive sustainable growth - Scaling the Product & Pricing function and strengthening commercial impact across the organization
Product Management, Project Management and +6 skills
Social Media Marketing, Content Development and +4 skills
My role as Head of Business Unit Food involved driving the strategic direction and guarenteeing its economic success. The set up of a food portfolio with 40+ products and the cross-team's collaborative efforts led to substantial social impact and economic output. - Overall responsibility for the food portfolio and its economic output - Leading the cross category food team - Definition & steering of the strategic direction - Initiation & management of all activities to ensure portfolio performance and growth share is a social enterprise (certified B-corp) aiming to redevelop consumption following a 1+1 donation principle. Since its market start in 2018 over 100+ million shares have been provided, reaching 1.5 million people in need, generated by a consumer goods portfolio of around 100 products, some in over 16.000 stores.
- Leading the research & development team - Expansion of product portfolio into various new product categories - Sourcing & supplier management (incl. optimization of pricing policy) - Process management throughout created departments in the evolving stage of the company
- Set up of a product portfolio (>10 products) within the German market - Cross-functional projectmanagement to ensure product launches & performance OTIF - Concepting of product opportunities for future growth
- Product management and development of new products - Building and expansion of European supplier network - Key success: Product development & launch of top of the edge nut bar "Schoko-Meersalz"