Washington, District of Columbia, United States
I believe the best customer relationships are built on trust, access, and genuine partnership, not just touchpoints. My work centers on the programs and experiences that make that real: CABs, executive engagement, advocacy, customer content and films, and the cross-functional work that ties it all together. What I find most meaningful is when a customer has a real seat at the table, in conversation with product leadership, shaping a roadmap, or telling a story that influences how a company thinks and builds. At my core, I'm a builder. Of programs, relationships, and spaces where customers feel like true partners.
Building customer advocacy end-to-end at Doppel, the world's leading AI-powered social engineering defense company.
- Spearheaded development and implementation of comprehensive marketing organization budget planning and reporting instance, leveraging dashboards and metrics for executive decision-making. - Led cross-functional teams in creating a global marketing calendar, enhancing team enablement, and driving integrated marketing strategies resulting in a 15% increase in net new pipeline quarter-over-quarter. - Developed and executed processes to streamline content and creative processes, resulting in a 120% attainment of FY24 customer story attainment goals.
Customer Marketing Lead overseeing strategic customer-facing content and initiatives that amplify success, build brand equity, and enable go-to-market teams. - Lead the end-to-end customer testimonial program, partnering with campaigns, solutions marketing, digital, and sales to craft compelling narratives that support strategic initiatives across the business. - Design and execute the solution launch engagement strategy to celebrate customer milestones, drive adoption, and reinforce long-term value. - Own customer content strategy and lead cross-functional amplification efforts to elevate brand visibility and influence revenue outcomes. - Build and scale a cross-functional “customer wins” program to spotlight new customer signings and enable internal teams—including strategic advisors, solutions consultants, and executives—with timely success stories that advance key priorities.
- Designed and implemented project portfolios utilizing advanced dashboards and metrics within Asana, enhancing visibility, communication, and productivity across the Demand Gen Organization. - Launched initiatives for portfolio planning, optimization, risk management, and reporting & analytics, resulting in improved project outcomes and team efficiency. - Developed reporting dashboards for the VP of Sales, tracking KPIs including pipeline, opportunities, and GTM Campaign Utilization by type, enabling data-driven decision-making and strategic insights for optimizing sales strategies.
- Directed demand generation outreach utilizing social media marketing, email campaigns, and Salesforce reports, leveraging data-driven insights to drive new client acquisition and expand existing relationships. - Administered and delivered marketing strategies to exceed pipeline and revenue goals, utilizing Salesforce reports and analytics to track and optimize performance. - Recognized with the East Marketing Most Valuable Player Award in December 2022 for outstanding contributions to the team.
• Work B2B with financial advisors to strengthen businesses and provide needed financial protection • Manage and grow a book of business through relationship building, marketing and consultative selling • Work with insurance brokers to customize benefit packages that promote employee attraction, retention and engagement
• Communicate information between upper level management and third party platforms for website updates • Analyze which consumer trends are most popular in order to keep website updated and figure out SEO methods • Update all presentations in order to ensure information matches most recent research findings