Gurugram, Haryana, India
A dynamic professional, passionate about marketing and brand building with six+ years of experience pioneering luxury fashion and lifestyle businesses with targeted strategies. Delivered high-impact results across marketing campaign creations, PR and media planning. Specialise in - Identifying & leveraging creative communication & content creation opportunities to deliver best-in-class experiences - Building hyper-targeted communication strategies, with a special focus on influencer marketing, for iconic global & local brands, market launches and brand building operations
Your one-stop shop for luxury Indian gifting. Thoughtfully curated gifts, ready to ship, handpicked to perfection and lovingly ‘Made in India’.
Managed daily operations, including: •Curatorial functions •Sales activities •Design and development of brand collateral •Inventory management •Cultivation of brand partnerships Designed and implemented a virtual viewing room Established partnerships with prominent entities: •India Art Festival (physical) •Bangalore (virtual) •Jaypore •Amazon •LBB (Little Black Book)
Oversaw all Marketing and PR endeavors encompassing ATL and BTL initiatives, including: •Branding strategies •Advertising campaigns •Online and offline activations Conceptualised and executed events ranging from small-scale gatherings to large-scale productions. Managed monthly PR inquiries, covering: •Generic PR activities •Specific PR campaigns •Coordination of celebrity dressing and shoots Supervised digital communication efforts and content creation across various communication channels.
Brought on board as Brand Manager, entrusted with driving and implementing comprehensive marketing strategies. Responsibilities span strategy formulation, communication, promotions, social media management, influencer engagement, PR, website development, as well as offline distribution and retail initiatives.