Malik Önal

Senior Sales Manager | Leading Regional Sales Managers | Driving Growth across Benelux, Nordics, UK & Ireland, France & Switzerland | Succesfully implemented new technologies in manufacturing operations

Oosterhout, North Brabant, Netherlands

About

Experienced and goal driven Senior Sales Manager with a strong track record in leading international sales teams and driving revenue growth across complex, multi-market regions. Currently responsible for multiple European regions (Benelux, Nordics, UK & Ireland, France & Switzerland), where I lead and develop Regional Sales Managers, focusing on performance, strategy, and sustainable growth. I specialize in commercial strategy, pipeline management and build and scale high-performing teams across diverse markets. I lean on 19 years of experience in Strategic Sales, Key Account Management, Channel Management and OEM/SI Project Management across multiple European markets. When people ask me what I do for a living, I reply: “I build meaningful relations”. If you don’t give something from yourself what are you actually adding? Competences in Factory Automation, Automotive, Robotics, LifeSciences, Medical, Semicon, Food Inspection/Processing, Logistics, Serialization, Defense/Security and more. I am solution driven, no-nonsense and straight forward when it comes to problem solving. I am more than aware that we have the unique role and decorated position to operate at the front-lines when it comes to shaping tomorrows industrial automation solutions. It requires strong relations, team play, a thorough understanding of markets, human nature, capital and technology to make the idea work ! Machinevision | Optics | AI | Robotics | Software | Photonics | Microscopy |

Experience

  • Edmund Optics (4 yrs 6 mos)
    • Senior Sales Manager, Europe North & West
      Nov 2025 - Present · 9 mos

      Senior Sales Manager for BeNeLux, Nordics, UK & Ireland and France & Switzerland.

    • Regional Sales Manager Europe North & SA
      Dec 2024 - Nov 2025 · 1 yr

      Sales Manager for BeNeLux, Nordics (Norway, Sweden, Denmark & Finland) and South Africa My role involves executing and overseeing the performance of sales processes and numbers for the specific regions and countries. This includes the defining, executing, and the monitoring of territory-specific sales plans as well as managing local and regional sales processes, projects, technical discussions and other activities. I am regularly visiting customers and attend regional events and exhibitions to help me identifying emerging markets and seize new opportunities. Building and maintaining long-term relationships with key clients and partners is essential alongside my responsibilities for commercial and technical feasibility strategic pricing, discounts and price approvals. I work together with the different sales, marketing, engineering and logistic teams to ensure business performance and growth. My role also involves the handling and resolving of customer complaints. Responsible for tracking and analyzing key sales metrics, setting sales quotas and developing future growth plans and strategies. Finally, my role also includes presenting and speaking at events and seminars to enhance Edmund Optics presence.

    • Regional Sales Manager BeNeLux
      Feb 2022 - Dec 2024 · 2 yrs 11 mos

      Sales Manager for BeNeLux

  • Cognex Corporation (5 yrs 2 mos)
    • Territory Manager Factory Automation Netherlands
      Jan 2018 - Feb 2022 · 4 yrs 2 mos

      Managing Regional Key Accounts, Global Accounts, Large OEM’s, Large SI’s and Local Partners. Channel Manager for Exclusive Cognex Resellers = Partner System Integrators and Automation Solution Providers

    • Business Development Manager
      Jan 2017 - Dec 2017 · 1 yr

      Business Development Manager for the complete Cognex product portfolio such as: Insight Smart Camera’s, 2D camera’s, Vision software, 3D Line/Area scan camera’s, VIDI AI Software, DataMan Barcode scanners, Verifiers etc.

  • Sr. Regional Sales Engineer at IDIS Nederland BV
    Jan 2014 - Dec 2016 · 3 yrs

    IDIS Nederland BV: Previously known as Divitec Nederland BV is a Dutch distributor/supplier of A-brand CCTV products such as IDIS and LG electronics. High focus on Premium Risk Objects: Public branches such Ministries, Embassies, Police Forces, Museums, Defense, Penitentiary but also in the Private domain such as TAPA requirements, Marine and Offshore, Explosive/Risk sites. Together with the specialized electronical installer/partner, the goal is to put up a quality and reliable CCTV system.

  • Key Accountmanager - Productmanager at Heijmans
    Apr 2012 - Oct 2013 · 1 yr 7 mos

    Heijmans Infra has acquired Daretronics, a Dutch Technology Provider in security systems and offers various solutions in CCTV, Fire detection, Intercom, Explosion Proof, Broadcasting and Evacuation Systems. The company has a clear focus on projects in offshore drilling and wet infra such as bridges and tunnels

  • Regional Sales Engineer at IDIS Nederland BV
    Jun 2009 - Mar 2012 · 2 yrs 10 mos

    IDIS Nederland BV: Previously known as Divitec Nederland BV is a Dutch distributor/supplier of A-brand CCTV products such as IDIS and LG electronics. High focus on Premium Risk Objects: Public branches such Ministries, Embassies, Police Forces, Museums, Defense, Penitentiary but also in the Private domain such as TAPA requirements, Marine and Offshore, Explosive/Risk sites. Together with the specialized electronical installer/partner, the goal is to put up a quality and reliable CCTV system.