Warsaw, Mazowieckie, Poland
• Creation and execution of Zalando’s marketing strategy for the Polish market with particular emphasis on local consumer insight, market challenges and business opportunities • Yearly marketing planning and coordination of both global and local marketing activities • Driving and executing market-specific brand campaigns to bring the local voice to life, strengthen brand perception, emotional bond and consideration • Development of global marketing initiatives with amplifications adjusted to local consumer insight • Marketing budget ownership, regional media spend management • Cooperation with media and creative agencies • Team management, leadership, motivation, evaluation
HEAD OF B2C CONTRACT OFFERS (POSTPAID AND MIX) DEPARTMENT // 2017 – 2022 HEAD OF POSTPAID OFFER DEPARTMENT // 2015 – 2017 SENIOR BRAND MANAGER // 2013 – 2015 BRAND MANAGER // 2009 – 2013 JUNIOR BRAND MANAGER // 2008 – 2009 Major responsibilities: • Business owner of core for telco business line – B2C voice contract products • Strategy building and yearly business planning • Product development based on strong daily data analysis combining sales results, financial performance, market research and customer behavioural patterns • Budget management, P&L responsibility • Coordination of all marketing activities for B2C voice offers with particular emphasis on operational actions and optimisation aimed at customer base development and customers experience improvement • Leadership in interdisciplinary projects combining marketing, commercial, technical, financial and legal aspects • Marketing and operational cooperation with external partners, co-branding offers preparation • Cooperation with ATL, BTL and market research agencies • Project & team management
• Business and marketing consultancy for telecommunication company in Chile, rebranded from Nextel to WOM and relaunched with new product portfolio on July 7th 2015 • Strategy creation and design of product concept, pricing and positioning with particular focus on customer needs • Introduction of new for Chile prepaid sales model, based on intensive distribution in the most suitable channels for non-contract offers • Reporting directly to the CEO • WOM has reached 1M of customers in just 7 months since the launch ; currently 20% market share