Maksym Kovalenko

πŸ”œ Cannes Lions πŸ‡«πŸ‡·: CEO | adWMG

London, England, United Kingdom

About

IT entrepreneur, business strategy mentor, and Chief Executive Officer of WMG International, known as adWMG, a programmatic monetization company that provides services for websites, mobile / console games, and CTV applications to monetize their inventory. According to an open-source search database, more than 15,000 IOS and Android applications and 10,000 websites use adWMG solutions permanently. The company is presented in Ukraine, the United States and the United Kingdom. Personal Skills β€’ Passion for results, β€œhalf-done is not done” attitude. β€’ Good interpersonal skills, team player, easygoing. β€’ No bad habits. β€’ Sports, traveling, meeting friends and new people. β€’ Experience with making meetings and presentations. β€’ Experience of sales through internet. β€’ Have an experience - cooperation with universities and public organizations. β€’ Good communication skills. Specialties: Digital Marketing, AdTech.

Experience

  • CEO at adWMG
    Apr 2014 - Present Β· 12 yrs 3 mos

    The leading ad-tech company specializing in programmatic game promotion and monetization. The company connects direct game advertisers, including Xbox, PlayStation, and Steam, with the right audiences to maximize game visibility and player acquisition. At the same time, adWMG empowers direct publishers, SSPs, Ad Exchanges, and SDKs by unlocking incremental demand and driving revenue growth across web, mobile in-app, and CTV through openRTB, VAST, JS tags and Prebid integrations. Main responsibilities: 1. Responsibility for international cooperation; 2. Building marketing and sales strategies; 3. Coordinating sales and marketing departments; 4. Managing coordination processes between current clients and customer departments; 5. PR inside and outside the United States and United Kingdom; 6. Improving brand awareness.

  • Marketing Director at Π Π‘Πš Π£ΠΊΡ€Π°ΠΈΠ½Π°
    Aug 2012 - Mar 2014 Β· 1 yr 8 mos

    1. Build digital marketing strategy; 2. Coordinate SEO, SMM, PPC and Media buying departments; 3. Co-working with sales department; 4. Deep Analysis of marketing and sales strategies.

  • Senior Internet Marketing Specialist at Digital Ventures
    Apr 2011 - Aug 2012 Β· 1 yr 5 mos

    1. Keyword research/keyword analysis; 2. On page adjustments to content, including page titles, alt tags, meta tags (including robots.txt tags) and keywords; 3. Link building; 3. Off page (Using SEOmoz: PA, DA, mRank, mTrust, DmR, DmT); 4. On page link building; 5. Analytics/traffic reporting and analysis.

  • SEO Specialist at UKR.NET
    Nov 2010 - Mar 2011 Β· 5 mos

    1. On page adjustments to content, including page titles, alt tags, meta tags (including robots.txt tags) and keywords; 2. Analytics/traffic reporting and analysis (via Google Analytics and Google Webmaster tools).