Canada
A seasoned digital and creative marketing leader with a track record of delivering engaging digital experiences, driving business impact and streamlining team operations across non-profit, healthcare, financial services and investment management. Focused on raising the standard for how organizations show up in digital environments, with roots in user experience, lead generation and brand management.
- Oversee digital operations and brand management, including the corporate website, client newsletter and all creative assets, ensuring a consistent presence both externally and internally. - Supported the launch of the new corporate brand and visual identity; developing brand guidelines, creating enterprise brand assets and training staff. - Contributed to the development and launch of the new corporate intranet; strengthening internal communications and advancing the organization’s culture evolution. - Manage external creative resources, including a contract designer and agency partners, optimizing output and cost efficiency within a lean team structure. - Awarded the Impact Award (2023), IMCO’s highest performance recognition for leadership and impact.
- Managed digital marketing campaigns and projects to grow customer acquisition and product awareness with a focus on personalization, targeting strategies and product modernization. - Drove a 40% increase in leads through campaign optimization, A/B testing and data-driven refinements across mortgage products. - Delivered regular performance reporting and insights to senior stakeholders, driving continuous improvement across channels.
- Directed digital initiatives across all Wealth Management digital channels, enhancing user experience for investment advisors and their high net worth clients. - Championed the digital transformation of a legacy print publication, launching an online version that accelerated content delivery and captured cost efficiencies of $400K annually. - Implemented standardized templates and reusable digital assets that reduced project turnaround times by 2-3 days and improving team throughput.
- Led a multi-disciplinary team of four direct reports in managing projects and delivering user experience, web design and development services across organizational digital products. - Oversaw vendor partnerships and internal collaborations to ensure digital projects met technical standards, user experience best practices, and compliance requirements. - Delivered the website for the first Patient Ombudsman (2017) by managing the project and guiding the technical implementation.
- Led delivery of online solutions through strategic planning and operational management, partnering with business units to ensure digital assets met evolving needs.
- Implemented SEO and content strategies that enhanced search visibility and user engagement across organizational web properties.
- Managed digital execution for flagship fundraising events and campaigns, including the CN Tower Stair Climb and Earth Hour, driving public participation and brand recognition. - Initiated social media outreach programs to broaden engagement and enhance campaign visibility. - Administered daily operations of the corporate website and e-commerce features, ensuring up-to-date content and error-free functionality.