Greater Toronto Area, Canada
I'm a UX Researcher and Designer with 5+ years of experience. My previous experience has enabled me to utilize a variety of research methods to uncover unique insights. I use innovative and ethical research to inform design that aligns user needs with business goals. I hold a Bachelor of Arts in Psychology, a User Experience Diploma, as well as a IIBA Business Analysis Certificate.
I work for Outwitly on a contract basis to drive UX research initiatives and craft UX solutions to enhance digital experiences for several clients in various industries/domains, including government, pharmaceuticals, and digital identity verification.
Client: US-based Jewelry Brand - Implemented influencer partnerships to increase a jewelry brand's visibility on Instagram and YouTube which resulted in 80% increase in website traffic and 37% increase in revenue - Monitored social media trends and competition to identify areas for improvement and capitalize on emerging opportunities. - Doubled brand's Instagram following in 3 months using organic posting Client: Content Creator - Conducted thorough market research and audience analysis to identify opportunities for growth and target specific demographics effectively - Achieved over 70 Million views in 7 days on both Instagram and TikTok Increased engagement by 65%, and increased following by 24,500% in 2 months Client: Finance Content Creator - Created and curated visually appealing and informative content for Instagram, YouTube, TikTok, LinkedIn, Twitter, and Pinterest - Increased following by more than 112% and engagement by 54% in 8 months, organically across platforms - Generated $158,500 in annual revenue through brand partnerships Client: Musician - Implemented a TikTok strategy which resulted in a ~10,000% increase in following across TikTok and Instagram - Generated a 25% CTR on visual/album promotion campaign resulting in 15,000 views and 52,300 streams within two weeks
- Conducted a comprehensive accessibility audit and usability testing for web-based credentials application, ensuring adherence to WCAG guidelines and enhancing user experience. - Led research for a mobile digital identity verification app for both iOS and Android, including test scripts, screeners, and consent forms for usability testing sessions. - Collaborated with a recruiting company in order to securely recruit participants for usability testing and ethically manage Personally Identifiable Information (PII) in compliance with privacy regulations. - Moderated remote usability testing sessions with users nationwide and analyzed usability testing data to identify key findings and develop actionable recommendations for product design enhancements. - Prepared detailed reports with insights and recommendations tailored to stakeholders, including CEOs, to drive prioritization for functional and design improvements.
- Developed a comprehensive UX research plan to outline objectives and tailored methodologies used to assess and enhance the usability of the website. - Leveraged heuristic evaluations, Google Analytics data analysis, and surveys to inform redesign strategies - Facilitated usability testing sessions that were inclusive of users who require screen readers - Analyzed data and presented actionable insights and design recommendations to executives and stakeholders
- Collaborated with product managers, developers, and SMEs, to gather requirements and define user interface design goals for a pharmaceutical company website - Assessed websites for usability and accessibility issues - Created intuitive and user-friendly user interface designs that adhere to FDA regulations -Designed and iterated on wireframes to effectively communicate concepts and garner stakeholder buy-in