Greater Barcelona Metropolitan Area
As a User Experience Researcher with a background in Consumer Psychology, I specialize in understanding user behavior and developing insight-driven solutions. I plan and run studies applying various methods and translate findings into recommendations that reduce risk and improve user outcomes.
• Working in Zurich Duo, the in-house brand experience agency • Conducting UX research for B2C digital platforms • Supporting Zurich's Design System through research-driven contributions
• Contractor via Corus Consulting, embedded in Zurich’s Technology Delivery Center UX/UI Team • Conducted UX research for B2B and B2E digital platforms
· Manage and conduct: user tests, interviews, card sorting, focus groups, workshops · Develop buyer personas and customer journey maps · Help define the information architecture · Prepare and present reports · Project areas: higher education, financial services, automotive, media
Freelance UX Research Services: · Moderate ideation sessions · Manage and conduct usability tests · Perform heuristic analysis · Prepare and present reports
· Support coordination of projects · Conduct: user tests, interviews, card sorting, focus groups, workshops · Develop buyer personas and customer journey map · Conduct secondary research · Moderate innovation workshops · Perform heuristic analysis · Prepare and present reports · Project areas: higher education, financial services, telecommunications and retail
· Moderate user tests and focus groups · Manage user recruitment · Create and analyze surveys · Support in stakeholders workshops · Prepare and present reports · Project areas: health, education, consumer goods and retail
· Content creation for brands in the industries of: automobile, real state and education · Respond to queries in social media accounts · Elaborate monthly reports · Coordinate with clients