Charlotte Metro
Sales and marketing leader with more than 20 years of progressive experience at Verizon, driving multimillion-dollar revenue growth and strengthening customer engagement across enterprise, SMB, and retail markets. Proven track record of building and leading high-performing teams, optimizing enterprise sales and marketing ecosystems, and delivering measurable business outcomes within highly competitive and regulated environments. Recognized for people-centered, purposeful leadership that balances performance, accountability, and development. Experienced in leading teams across digital marketing, solutions architecture, business sales, and large-scale retail operations, consistently improving outcomes through process optimization, data-informed decision-making, and a deep understanding of customer needs. Comfortable operating at the intersection of sales strategy, technical solutions, and customer experience, translating complex challenges into clear, executable paths forward. Known for building trust, coaching with intention, and fostering cultures where success is shared, measurable, and sustainable. Brings a calm, focused, and collaborative leadership style to enterprise demand generation, pipeline optimization, talent development, and customer transformation initiatives. Seeking to bring expertise in leadership, revenue growth, digital strategy, and customer engagement to an organization that values strong relationships, operational excellence, and meaningful impact.
Redesigned enterprise demand qualification and opportunity prioritization models, enabling over $25M in annual attributed revenue, while improving forecast confidence and executive decision-making accuracy. Established pipeline governance standards using performance metrics and validation checkpoints, increasing forecast precision by 30% and reducing late-stage deal volatility across enterprise portfolios. Negotiated vendor realignments and standardized operational controls, generating approximately $1M in annual cost savings while maintaining service quality and delivery benchmarks. Reengineered cross-functional workflows across marketing, sales, and analytics teams, increasing throughput by 35% and accelerating time-to-revenue without expanding headcount.
Led the strategic development and execution of Verizon’s enterprise digital engagement ecosystem, supporting large, complex B2B customer journeys across multiple digital channels. Directed end-to-end customer journey management, ensuring consistent enterprise messaging, seamless digital experiences, and alignment with regulated market requirements. Improved lead quality and opportunity readiness by optimizing digital touchpoints, demand qualification models, and engagement pathways aligned to enterprise sales objectives. Partnered cross-functionally with sales, analytics, marketing, and solution teams to deploy targeted digital campaigns, measure performance, and continuously refine go-to-market strategies. Leveraged data analytics and performance metrics to increase conversion rates, brand awareness, and customer satisfaction across enterprise segments. Aligned digital initiatives with pipeline governance and revenue forecasting, strengthening attribution accuracy and executive decision-making.
Guided enterprise customers through complex solution strategy engagements, contributing to top 5% national performance rankings across consecutive years in revenue and solution adoption. Connected cloud, security, mobility, data, and managed service capabilities to business outcomes, strengthening deal size consistency and improving multi-solution penetration across priority accounts. Designed structured onboarding and mentoring frameworks that increased new-hire productivity by 20% within defined ramp timelines while improving long-term retention. Stabilized sales performance during market disruption by introducing adaptive selling frameworks and data-driven prioritization, driving a 40% increase in sales volume during pandemic conditions.
Led all operations for a high-volume retail location, overseeing a team of 16 employees and ensuring consistent execution across sales performance, customer experience, and operational efficiency. Provided strategic direction and hands-on coaching to drive revenue growth, productivity, and employee engagement within a performance-based operating model. Managed daily operations including budgeting, workforce planning, scheduling, forecasting, inventory control, and performance reporting. Consistently exceeded store sales and performance targets while maintaining strong customer satisfaction and compliance standards. Collaborated with senior leadership on operational initiatives, workforce development programs, and store performance optimization strategies. Implemented process improvements that increased execution consistency, reduced operational friction, and strengthened accountability across the team.
Supported daily retail store operations while coaching and developing employees to strengthen sales performance, productivity, and customer engagement. Led initiatives to improve store-wide efficiency through performance planning, goal setting, and execution discipline. Elevated customer satisfaction scores by reinforcing consultative selling behaviors and consistent service standards. Played a key role in talent development and succession readiness, preparing high-potential employees for advancement into leadership roles. Drove more than 200% year-over-year performance growth through targeted coaching, accountability frameworks, and focused development initiatives. Promoted to General Manager in recognition of sustained results, leadership effectiveness, and operational excellence.
Supported retail operations through strong individual sales performance, customer issue resolution, and inventory management, ensuring smooth daily store execution. Handled customer escalations at the lowest possible level, improving resolution times and protecting customer satisfaction and loyalty. Modeled high-quality customer interactions and consultative selling behaviors, reinforcing store service standards and best practices. Achieved #1 sales ranking in the district for 11 of 12 months and ranked Top 10 regionally for an entire year. Recognized for leadership readiness and consistent performance, resulting in promotion to Assistant Manager.