Dubai, United Arab Emirates
Senior Marketing Consultant with 10+ years of experience architecting high-impact Go-To-Market (GTM) strategies for top-tier brands, government entities, multinational corporations, and startups across the MENA region. Adept at parachuting into complex business environments and competitive sectors to rapidly diagnose growth blockers, restructure commercial operations, lead cross-functional teams, and achieve sustainable growth. Proven track record of delivering immediate ROI through data-driven insights, diverse cross-sector experience, deep GCC cultural fluency, and strategic pivots.
Brand Lounge is a global, independent, and award-winning strategic brand consultancy, recognized as the Branding Agency of the Year by Campaign ME and a multi-gold winner by Transform MEA. • Crafted GTM strategy for UAE & KSA, generating AED 2M+ new revenue in 6 months. • Restructured CRM pipelines, improving MQL tracking and forecasting accuracy by 50%. • Optimized brand positioning, assets, and collaterals to maintain strategic alignment and impact. • Embedded growth techniques into campaign plans, leading to 10% MoM uplift across digital touchpoints.
A leading brand licensing agency specializing in expanding international brands across the Middle East, North Africa (MENA), and Turkey. • Delivered consistent 8% QoQ revenue growth via optimized commercial campaign plans. • Oversaw 5 global accounts, maintaining 100% compliance and cutting revisions by 20%. • Orchestrated digital activations, increasing regional brand awareness metrics by 12%. • Negotiated strategic partnerships to expand retail footprint in untapped MENA territories.
Boutique creative agency specializing in integrated brand strategy and corporate identity solutions. • Identified and capitalized on organic growth opportunities within the existing portfolio, increasing key account revenue by 18%. • Spearheaded a strategic partnership initiative, successfully retaining and renewing contracts for the agency’s top 3 high-value clients. • Established a rigorous operational framework that improved overall efficiency, quality, and delivery by 35%. • Transformed the account management department from administrative support into a consultative revenue-generating unit.
An integrated marketing consultancy delivering end-to-end strategy, performance marketing, and ROI analysis. • Crafted data-driven marketing strategies that improved overall campaign performance by 45% across the client portfolio. • Conceptualized and orchestrated a fundraising campaign that raised $2.3M in 90 days, exceeding target by 53%. • Championed the adoption of marketing automation, increasing operational capacity by 25% and shifting resource focus to high-value strategic initiatives.