Japan
Experienced in managing Amazon and Rakuten marketplaces across the Asia-Pacific and EU regions. Skilled in listing optimisation, FBA coordination, and cross-functional communication with buying, IT, and logistics teams. Proven track record of driving international market expansion through data-driven strategies and strong analytical insights.
Role: E-commerce Marketing Specialist Managed day-to-day operations of Amazon and Rakuten marketplaces across APAC and EU within the Beauty and Personal Care category. Responsibilities included optimising product listings, planning inventory, coordinating FBA shipments, automating pricing via Repricer, and analysing marketplace performance. Significant achievements include building Amazon Japan’s FBA pipeline from scratch which resulted in 890% monthly sales growth. Additionally, launched the Rakuten Japan store by taking full ownership of operations.
Responsible for implementing CRM initiatives to promote real estate properties. Extensive experience in managing email marketing campaigns, with a focus on continuous optimisation through strategic planning and performance analysis. Skilled in using MA tools such as Marketo and KASIKA, along with Tableau, to analyse customer data and behaviour, driving effective campaign execution and optimisation.