Seoul, South Korea
9+ years of experience in building and leading marketing and business teams, driving community growth with a sharp focus on data-driven behavioral insights to shape impactful Go-To-Market (GTM) strategies. My approach blends pragmatism, psychology, creativity, and analytics to align teams and craft comprehensive strategies that uniquely address each brand, market, and customer. Inspired by world dynamics and global trends, I moved from Paris to Seoul, to discover a new, and very exciting, market. My specialties: Strategic Leadership | Multichannel Marketing | GTM | Business Growth | Negotiation | Market Research | Data Analysis | Storytelling | Cross-functional collaboration | Innovation | Project Management | Customer Journey Analytics
- Successfully launched AdGen AI by Adriel, the AI-powered ad generator: 2nd Product of the Day on Product Hunt Acquisition rate increased x10, Conversion rate increased by x5 - GTM Strategy based on Customer Needs: Build a comprehensive and collaborative GTM plan and assign responsibilities to different teams Run FGI and deliver results to influence product development Align marketing initiatives based on Customer Insights - ABM - Market Research: Community-Centric: Penetrate marketer communities to understand their needs and pain points Deliver results to the top-management team to influence strategic directions
- Created and drove marketing strategy & team management - Collaborated with all departments & evangelized teams on product updates - Crafted and drove digital marketing campaigns (paid, owned, earned) - Created and developed marketing automation and nurturing strategy to boost sales - Lead generation: global content strategy (white papers, blog, case studies... https://www.visibrain.com/fr/ressources) to nurture sales pipeline (+100% leads generated each year) - Awareness: partnerships management & media relations to increase company visibility and authority - Market and competitor analysis to benchmark and identify new features - Built efficient and creative go-to-market strategies to launch new products/features - Built convincing pitches to tell our story, or present convincing use cases with famous brands => SNCF, Carrefour, Bouygues Telecom, - CRM setup and management: create and deploy the strategy (mailing list segmentation, workflows based on contacts’ lifecycle stage and behaviors, direct email marketing campaign)
- Field marketing management - Raised awareness: increased press coverage by 300% & followers by 200% (creation of the media strategy for French market and influencer partnerships development) - Creation and management of global marketing campaigns to attract new users (+100% leads each year) - Expert in social media platforms (TikTok, Twitter, Instagram, Facebook and YouTube) - Content production: blog, case studies, white papers… - Event: organized conferences and webinars (1000+ participants), business meetings, fairs, PR conferences... - Analyze data & KPIs for monthly & annual reporting to plan actions
Customer references : Sushi Shop, Rocco Forte Hotels, Lov Hotel Collection (Palace Les Airelles, Palace La Bastide de Gordes...), Relais & Châteaux Corporate, Chef étoilé Edouard Loubet, Café Pouchkine, Caviar Sturia, Wonderbox. - Helped clients building their PR strategy - Designed influence campaigns - KPIs reporting (weekly and monthly) - Built press supports (press release, press kit...) - Organized interviews - Events: new offer launches, influencers events, press conferences
- Creation of communication department - Built the social networks strategy - Improved the process between sales and marketing departments - Events (product launches, new collaborations…) - Managed the design agency: creative content, POS... - Set up PR strategy and database (press release, interviews…)