Berlin Metropolitan Area
I am a creative director, performance director, and concept developer working across immersive experiences, live performance, and interdisciplinary cultural projects. My work spans performance direction, choreography, dramaturgy, curatorial practice, and immersive show design for international festivals, museums, theatres, and brands. I develop large-scale concepts that translate artistic vision into structured, executable formats — from site-specific performances and touring productions to institutional programs and brand-led experiences. I have directed and developed projects internationally since 1996, collaborating with multidisciplinary teams across Europe and beyond. My practice bridges contemporary performance, spatial design, music, and narrative, with a strong focus on audience experience, dramaturgical clarity, and cultural relevance. I have collaborated with Harman/Kardon, Diesel, Diesel Black Gold, LEE, Santoni, Wrangler, ELLE, ID&T, Moschino, Invista, Balich Wonder Studio, Harmont & Blaine, MCQ, See by Chloe, Aliveshoes, Netflix, Camel Active, Mercedes Benz Dutch Fashion Awards, FOX, Johan Cruijff, FILA, And Beyond, Gianni Versace Retrospective and Andrea Crews, amongst many others. In parallel, I teach and mentor at theatre and arts institutions, and act as an adviser to universities and cultural organisations. Core expertise: Creative direction · Immersive & experiential design · Performance & live arts · Concept development · Dramaturgy · Choreography · Curatorial practice · Site-specific work · International touring · Institutional collaboration · Artistic leadership Open to: senior creative roles, project-based leadership, international collaborations, and advisory positions in immersive, cultural, and experience-driven contexts.