Istanbul, Türkiye
• Coordinated stock inventory consisting more than 5000 SKUs, implemented forecast models for each product group at both warehouse and store level to eliminate excessive stock problems and carrying costs.(in-stock accuracy over%95) • Managed all aspects of strategic, tactical procurement and supplier management activities with more than 150 suppliers. • Prepared regular and seasonal marketing programs and campaigns for different categories in alliance with suppliers through territory dealers’ network.(Some of which created an extraordinary impact in terms of brand recognition and sales lead generation) • Developed several models, purchase agreements, customer and product based pricing strategies to enhance margin growth and customer retention. • Leading and mentoring for sales teams (consisting of 5 Reps) for their self development and to achieve sales goals. • Prepared letter of quotations for large government and public sector projects.
• Designed new distribution infrastructure based on previous sales data and cost analysis resulting in a major increase in overall sales and cash flow.(also doubled the revenue and improved route efficiency by %50 within the same budget) • Implemented field sales automation fully integrated with ERP system which considerably reduced workload, internal communication within the company and increased the quality of service on the field. • Performed account executive duties restricted with strategic accounts only. • Managed day-to-day operations of the VAR Channel(order process, validation, documentation, finance, shipment etc.) • Visited sales territories on a monthly basis to analyze customer interactions with representatives, market trends and competitor activities. • Maintained database for customer,performance,sales metrics and daily and activity reports.
• Expanded B2B sales from into 6 different regional territories with no previous sales record. • Established new wholesale customer base more than 50 accounts/resellers generating more than 2 million TRY annual revenue at first year.