Riyadh, Saudi Arabia
🚀 Helping eCommerce brands grow profitably — not just run ads. I work with founders, marketers, and media buyers to turn technical performance into strategic business wins. 🔧 What I Do Best: ◉ Audit ad performance & full-funnel growth systems (Meta, TikTok, Snapchat, Google, etc.) ◉ Map customer journeys and optimize funnel stages (Acquisition, Retention, LTV) ◉ Translate dashboards into business actions — CAC, AOV, LTV, Profit ◉ Lead creative strategy & messaging (UGC, influencer hooks, bundles, urgency) ◉ Build CRM & WhatsApp flows — from recovery to loyalty ◉ Build automated systems for reporting, retargeting, and creative testing ◉ Deliver team workshops for agencies and in-house teams ◉ Scale growth across diverse markets (Gulf, Ghana, Turkey, Egypt, etc.) 📊 Managed 7–8 figure ad budgets across Meta, TikTok, Google & Snapchat — in Gulf, Ghana, Turkey & Egypt. 🏆 Top-performing campaigns across Trendyol, Shopify, Youcan, Zid, Salla, WordPress — adapting to different tech stacks and markets. 🤖 Recently exploring AI tools & marketing automation to streamline execution, insights, and performance decision-making. If you’re ready to go beyond dashboards — and finally read your numbers in the language of business — let’s connect.
Launched Rizkim as a solo brand to help businesses — especially eCommerce — grow profitably by turning ad performance into strategic decisions. Focused on bridging the gap between ad performance metrics and real business outcomes. ◉ Audited ad performance & full-funnel strategy for DTC and marketplace brands ◉ Launched & optimized paid campaigns across Meta, TikTok, Snapchat, Google, etc. ◉ Built tracking setups (GTM, GA4, UTMs, Mixpanel) and custom dashboards (Looker, Sheets) ◉ Developed CRM & WhatsApp flows for order recovery, loyalty, and reactivation ◉ Led creative & offer planning — bundles, urgency angles, and first-order discounts ◉ Reviewed and improved product listings, page structure, and CRO elements ◉ Delivered workshops for teams on analytics, strategy, and decision-making ◉ Mentored founders & media buyers to read numbers in the language of business
Scaled Evimki in Ghana with ₵20M+ sales and 8-figure Ads budget — leading full-funnel growth, CRM, Product Listing & Offers, and Creative ops. ◉ Launched multi-channel marketing campaigns with 8-figure budgets across Meta, Google, SMS, and WhatsApp. ◉ Built and scaled CRM automation flows for order recovery, reactivation, and retention — powered by Zoho CRM & Mixpanel. ◉ Directed creative production (UGC, influencer videos, urgency hooks) aligned with funnel stages and LTV goals. ◉ Designed and tested combo bundles, urgency offers, and first-order discounts to increase AOV, CR, and repeat purchases. ◉ Implemented a full tracking system using GA4, GTM, UTM links, and Mixpanel for deep funnel visibility. ◉ Built performance dashboards via Zoho Analytics & Google Sheets to monitor ROAS, CAC, LTV, CR, and delivery success rate in real time.. ◉ Managed and coached cross-functional teams — marketing, eCommerce, content, logistics — toward clear KPIs.
Led Evimki’s expansion into Ghana — built operations from scratch and generated ₵2M+ in sales in 6 months. ◉ Conducted full market validation to identify demand gaps and customer behavior in the Ghanaian market. ◉ Partnered with local logistics providers for fast delivery and adapted operations for the local context. ◉ Generated ₵2M+ in sales during the first 6 months through highly targeted ads and offer testing. ◉ Led paid campaigns across Meta, WhatsApp, and SMS — optimizing for conversion and delivery rate. ◉ Built and tested local bundles, creatives, and funnels adapted to the COD model. ◉ Set up foundational reporting tools (GA4, Data Studio, Clarity) for tracking sales and performance.
Launched Evimki in Turkey — built operations, scaled ads, and hit ₺2M+ in sales as a top Trendyol seller. ◉ Positioned Evimki as a best-seller on Trendyol & Hepsiburada with ₺2M+ in sales and 2,000+ orders. ◉ Executed high-ROI advertising campaigns across Facebook, Instagram, and TikTok with six-figure budgets. ◉ Identified winning products through structured market testing, pricing iterations, and customer feedback. ◉ Established third-party fulfillment and last-mile partnerships with 5 cargo companies to streamline operations. ◉ Built creatives strategy (UGC, influencer marketing, urgency) tailored to the Turkish audience. ◉ Utilized tools like Google Analytics, Clarity, and Hotjar, alongside GTM and UTMs, for performance optimization. ◉ Developed reporting dashboards using GA4, Looker Studio, and Google Sheets for actionable insights.
Collaborated with the Kaafex team on growth strategy and performance marketing initiatives — supporting branding projects and digital campaigns. ◉ Strategic Consulting: Developed custom growth strategies to enhance clients' brand positioning and expand their market reach. ◉ Data-Driven Solutions: Leveraged analytics to inform targeted marketing campaigns, significantly boosting client ROI. ◉ Performance Optimization: Supported the digital marketing department, streamlining databases, email, and display ads to align with client objectives. ◉ Brand Positioning: Collaborated with clients to sharpen brand positioning and elevate market awareness, leveraging deep market insights. ◉ Innovative Marketing Tech: Advised on cutting-edge marketing tools and platforms to foster client growth and engagement. This role allowed me to stay close to creative and branding projects — while applying data-driven strategy to real client work.
◉ Sales Growth: Achieved over SAR 15,000,000 in sales and generated over 10,000 orders monthly. ◉ Growth & Performance Marketing: Achieved high-ROI advertising campaigns across Facebook, Instagram, TikTok, and Snapchat with a strategic six-figure budget. ◉ Regional Growth: Successfully scaled operations, tapping into a diverse range of over 2,500 products to meet the unique demands of the Gulf market. ◉ Market Testing: Validated niches in SA and UAE markets through targeted test campaigns on Shopify, Youcan, and WordPress. ◉ CRM Excellence: Managed relationships with over 70k customers, enhancing customer retention and loyalty. ◉ Growth Hacking: Applied the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) ◉ CRO & UX Optimization: Developed a user-centric online store and compelling landing pages with strong CTAs, optimizing the shopping experience and conversion rates. ◉ Data-Driven Insights: Utilized Google Analytics, Clarity, and Hotjar for campaign analysis and optimization, leveraging big data to inform strategic decisions. ◉ Tracking System: Enhanced campaign tracking and insights using GTM and UTMs, ensuring accurate performance measurement. ◉ Budgeting & Forecasting: Optimized marketing budgets, focusing on an ideal CAC to LTV ratio to minimize CPA and efficiently scale customer acquisition. ◉ Strategic Reporting: Implemented real-time reporting with Google Sheets and Data Studio, providing actionable insights for continuous growth and strategic adjustments. ◉ Gulf Engagement Content: Created and tested culturally relevant content, including custom voiceovers for the Gulf audience. (A/B Testing)
◉ E-commerce Sales: Launched my online store on WordPress, achieving five-figure monthly sales using Taager's product diversity. ◉ Performance Marketing: Boosted sales through targeted campaigns on Facebook, Instagram, and TikTok, optimizing for high ROI. ◉ CRO Store Design: Crafted a user-friendly store optimized for CRO with compelling listings and SEO-smart descriptions, boosting user experience UX. ◉ Data-Driven Strategies: Applied Google Analytics, Clarity, and Hotjar for in-depth campaign analysis, optimizing ad spend for maximum efficiency. ◉ Tracking System: Implemented GTM to create events and Applied UTMs for accurate tracking and insights. ◉ Performance Reporting: Used Google Sheets and Data Studio for real-time reporting, driving strategic growth.
◉ Led Digital Marketing for 5 Brands: Drove multimillion-dollar sales across diverse sectors. ◉ Email Marketing Excellence: Launched campaigns increasing B2B leads by 40%, and uplifting sales revenue by 15%. ◉ Website & SEO Innovation: Led website and SEO enhancements, spiking organic search traffic by 50%. ◉ Content Strategy Impact: Developed and implemented strategies, boosting brand engagement by 20%. ◉ B2B Advertising Strategy: Directed targeted B2B efforts, significantly expanding the professional market segment. ◉ Complex Digital Navigation: Managed intricate digital marketing landscapes, catalyzing market growth.