Dubai, United Arab Emirates
I don’t just manage channels—I architect ecosystems that perform. With 10+ years in channel sales, alliances, and partner GTM strategy, I’ve helped cloud-first, security-driven, and AI-powered companies break into markets, scale across borders, and win through partners—across both the Middle East and Canada. As a Senior Channel Sales Manager, I specialize in building and activating GTM strategies across Cloud, Cybersecurity, Data, and AI—with a track record of growing revenue through strategic alliances, ISVs, MSPs, SIs, resellers, and hyperscale programs. Whether it’s Microsoft, Oracle, AWS, or niche ISVs—I know how to navigate their ecosystems and make them work for growth. 🎯 Key Strengths: • Building & Scaling Partner Ecosystems • Channel GTM Strategy for Cloud/AI Vendors • Co-Sell Growth | CSP | MSP | SI Partner Enablement • Executive-Level Stakeholder Engagement • Cross-Regional Execution: MEA, GCC, North America 🛠️ What I bring to the table: 🔹 Channel-led growth: Built co-sell engines with Microsoft and Oracle partners, increasing deal velocity 3x 🔹 Cybersecurity expansion: Developed partner strategies for SASE, SOC, and IAM vendors across BFSI and healthcare 🔹 Cloud ecosystem orchestration: Activated multi-tier programs across IaaS, PaaS, and SaaS for enterprise cloud adoption 🔹 AI & Data GTM: Launched analytics and automation platforms through vertical-focused channel plays 📈 My track record includes: 🔹 Generating $20M+ in channel-influenced revenue across MENA and North America 🔹 Growing partner-sourced pipeline 300% in under 18 months through targeted enablement 🔹 Spearheading hyperscaler co-marketing that brought in 40+ net-new logos 🔹 Transforming underperforming partners into top 10 contributors within a year 💡 What sets me apart: 🔹 I build trust like it’s the 90s—but scale like it’s 2030 🔹 I speak C-level and tech stack fluently—translating product into profit 🔹 I play the long game—because great partnerships aren’t built on transactions, but on shared outcomes If you're navigating partner-led GTM in cloud, cybersecurity, AI or data, and need someone who can go from whiteboard to deal desk—I’m ready to roll. Let’s connect and build something that lasts.
Leading strategic channel and alliance development for MOZN across KSA, GCC, and the broader Middle East, with a focus on building partner ecosystems that accelerate Enterprise AI adoption in regulated industries. MOZN develops AI-powered platforms for Financial Crime Prevention and Enterprise Knowledge Intelligence, helping banks, fintechs, government entities, and large enterprises improve decision-making, compliance, fraud detection, AML operations, and knowledge intelligence. Key focus areas: 🔹 Building and scaling partnerships with systems integrators, technology partners, advisory firms, cloud providers, fintech ecosystem players, and regional go-to-market partners. 🔹 Developing partner segmentation, scorecards, onboarding motions, co-sell models, and pipeline-generation frameworks. 🔹 Supporting Enterprise AI adoption across financial services, government, fintech, and regulated enterprise sectors. 🔹 Aligning partners around customer outcomes in financial crime prevention, fraud detection, AML, compliance modernization, and enterprise intelligence. 🔹 Driving cross-functional collaboration between sales, product, marketing, and partner teams to create repeatable regional growth motions.
🔹 Leading revenue growth across USA, Canada, and KSA for Dynamics 365, Power Platform, Analytics, and Remote Staffing. 🔹 Driving new logo acquisition and building a predictable, scalable pipeline across key verticals (Manufacturing, Distribution, Professional Services). 🔹 Developing and executing GTM strategies, ABM campaigns, and SDR workflows to maintain strong 4× pipeline coverage. 🔹 Managing full-cycle ERP & BI sales motions — discovery, scoping, proposal, SOW development, and delivery alignment. 🔹 Building and strengthening partner ecosystems, including Microsoft co-sell alignment and distributor engagement. 🔹 Collaborating with Microsoft PDMs to drive marketplace visibility and generate 3–5 qualified co-sell opportunities per quarter. 🔹 Overseeing marketing workflows in Dynamics 365 CRM, including automated journeys, webinars, and gated asset campaigns for SQL creation. 🔹 Running LinkedIn Sales Navigator prospecting, ICP mapping, outreach sequences, and weekly pipeline acceleration cadences. 🔹 Leading North America and KSA business planning, forecasting, and operational rhythm to support predictable revenue. 🔹 Working closely with delivery leadership to ensure resource readiness, pilot success, and rapid customer reference generation. 🔹 Securing early pilot wins contributing to $250K+ in forecasted revenue and supporting $1.35M annual revenue planning. 🔹 Supporting the Remote Staffing service line with recruitment coordination, GTM packaging, and ARR contribution of $350–400K. Skills: Strategic Planning · Business Development · Channel Management · Partner Ecosystem Growth · Microsoft Cloud (D365, Power Platform, Azure AI) · GTM Execution · Sales Management · Pipeline Generation · Stakeholder Management · Market Expansion · Partner Enablement · Negotiation · Customer Engagement · Performance Management · AI & Cloud Solutions · Forecasting & Operations
🔹Organizing ecosystem partner recruitment events and summits 🔹 Built joint marketing activities using allocated marketing development funds. 🔹 Recruiting partners to join the HCPN (Huawei Cloud Partner Network) program. 🔹 Coordinating with Huawei’s various business units to promote a cloud-first strategy 🔹Assisting partners in enhancing competencies and capabilities around Huawei Cloud. 🔹Developing joint business plans with onboard partners to drive regional business growth. 🔹Providing training support through online and offline sessions, including certification exam vouchers. 🔹 Collaborating with G42 to create and offer cutting-edge AI and cloud-based solutions across industries. 🔹 Leading account planning sessions with partners to identify target customers and define acquisition strategies. 🔹 Delivering technical support during customer meetings, engaging solution architects for advanced solution design. 🔹 Managing business support through practice and demo vouchers, aligning with sales teams for customer development.
🔹 Formulated and executed winning sales go-to-market strategies. 🔹 Assisted in creating and driving marketing plans for channel partners. 🔹 Resolved or escalated issues promptly to maintain business continuity. 🔹 Maintained clear, concise, and company-aligned channel communication. 🔹 Delivered accurate and detailed monthly forecasts and sales commitments. 🔹 Identified, qualified, and closed sales opportunities within assigned partner scopes. 🔹 Managed B2B business development for Telcos, MSPs, and ISVs across MEA & Africa. 🔹 Increased cloud revenue by 45% through innovative channel development strategies. 🔹 Collaborated with cloud services vendors to align and execute business growth strategies. 🔹 Managed sales execution plans with Tier 1 partners, ensuring annual sales targets were met or exceeded. 🔹 Developed the Solution Partner Community, ensuring comprehensive geographic coverage through partnerships.
🔹 Secured resources and programs to support partner capacity development. 🔹 Recognized with the MEA Customer & Partner Experience Award in April 2018. 🔹 Led digital transformation business planning, enabling cloud revenue generation. 🔹 Delivered cloud service revenue by growing the partner ecosystem and customer base. 🔹 Collaborated with partners on go-to-market strategies, leading to 41 new partner solutions. 🔹 Managed the Managed Services Partner business by leading partner recruitment and driving growth 🔹 Supported SAP on Azure practice enablement, contributing to one of the largest SAP on Azure deals in Saudi Arabia. 🔹 Directed the development of partner solutions across advanced technologies such as Data & AI, IoT, Blockchain, and Mixed Reality.
🔹 Established alliances with local data center providers and Independent Software Vendors (ISVs). 🔹 Promoted the adoption of Microsoft’s Hybrid Cloud strategy through hosted cloud services providers. 🔹 Earned recognition with the Circle of Excellence - Gold Club award in 2017 for outstanding performance. 🔹 Launched the Cloud Solution Provider (CSP) program in Saudi Arabia, surpassing revenue targets by 123%. 🔹 Transformed legacy channel partners into cloud services providers and recruited new 'born-in-cloud' partners.
🔹 Managed a $5 million sales portfolio for Microsoft Cloud Services targeting SMB clients. 🔹 Delivered 130% target attainment through innovative business development strategies. 🔹 Expanded business growth year-over-year by 8% through market expansion and customer acquisition. 🔹 Recruited and activated unmanaged partners in the SMB market within the Eastern Region of Saudi Arabia.