Dubai, United Arab Emirates
HR & Talent Acquisition leader with 12+ years building and scaling people functions across the GCC and Egypt — including as a founding team member of Majid Al Futtaim's HR Shared Service Center (MAF Global Solutions), one of the region's most complex HR transformation projects, where I led the Talent Acquisition and Talent Management build across Egypt, UAE, Jordan, and India. My career spans the full HR spectrum: talent acquisition at every level (C-suite, technology, high-volume frontline), HR business partnering, talent management, performance, L&D, and payroll operations. I design frameworks from scratch and deliver them at scale — and I automate relentlessly along the way. Optimizing ATS and HRIS platforms, digitising manual workflows, and building data-driven recruitment operations is where I do my best work. Highlights: · Founding team, MAF Global Solutions SSC — 800+ hires across Egypt and UAE during startup, building the team that would serve 12 countries · Led regional TA for Majid Al Futtaim — 3,000+ annual hires, 12 countries, 22-person team, 100% in-house delivery eliminating agency spend entirely · Drove Emiratization to NAFIS Category 1 — one of the UAE's highest localization designations · Led SAP-based digitisation of HR service delivery; automated payroll for 6,000+ employees to 100% error-free processing · Owned talent management, succession planning, performance cycles, workforce planning, and OHI improvement I'm energized by building things — new functions, new teams, new markets — and by removing every manual step that shouldn't exist.
· Redesigned recruitment KPIs and tracking, resulting in exceeding hiring targets while significantly reducing time-to-hire. · Delivered 100% of the 2024 annual hiring volume within the first half of 2025 — with a leaner team than the prior year. · Built a sustainable frontline talent pipeline using analytics-driven channel strategies, directly reducing early attrition. · Collaborated with operations leadership to develop business-unit-specific recruitment strategies. · Embedded DEI principles across sourcing, assessment, and selection to improve diversity of candidate pipelines.
Led the regional TA function at its largest scale — a team of 5 managers and 22 recruiters delivering 3,000+ hires annually across 12 countries for operations, corporate, and technology functions, including C-suite mandates. · Drove strategic workforce planning in partnership with executive leadership, translating business growth plans into multi-country headcount strategies and hiring roadmaps. · Achieved 100% in-house delivery, eliminating external agency spend entirely through a redesigned sourcing and channel strategy. · Partnered with senior leaders to align talent strategy with business expansion, supporting 40+ new store launches. · Drove Emiratization to NAFIS Category 1 — the highest localization tier — through a structured pipeline and engagement program. · Leveraged ATS and recruitment analytics to monitor team KPIs in real time, improving efficiency and reducing time-to-fill. · Integrated DEI principles across all hiring processes, ensuring equitable and inclusive candidate experience at scale.
Strategic TA partner to business unit leaders, focusing on building the infrastructure and processes to support MAF's accelerating growth — with a continued mandate over SSC talent management that began during the SSC founding phase. · Led strategic workforce planning for multiple business units — translating headcount forecasts into proactive sourcing strategies and pipeline buildout. · Continued to oversee talent management for the MAF Global Solutions SSC, ensuring capability development and retention as the function scaled (Feb 2021 – Aug 2023 continuous mandate). · Designed channel strategies to address both immediate hiring needs and future workforce demand across all business units. · Reduced time-to-fill for critical roles by deploying a tiered talent pipeline approach — balancing speed with quality. · Introduced automation and recruitment technology that eliminated the majority of manual, transactional inputs. · Built scalable team workflows with real-time capacity monitoring, significantly improving recruiter productivity.
Part of the founding team that built Majid Al Futtaim Global Solutions — the Group's HR Shared Service Center — from scratch. Carried a dual mandate across Talent Acquisition and Talent Management throughout the full setup and early scaling phase. Talent Acquisition: · Built the initial TA function and recruiter team to support the SSC launch — no existing infrastructure, processes, or local presence. · Delivered 800+ hires across Egypt and UAE during the startup phase, staffing the SSC across all functions. · Developed strategic workforce planning frameworks to forecast hiring demand and build sustainable pipelines aligned with the SSC's rapid growth trajectory. · Supported MAF's first Emiratization initiative and led all DEI compliance across hiring. Talent Management: · Designed and embedded the SSC's initial talent management framework, covering competency mapping, performance calibration, high-potential identification, and succession planning. · Built internal mobility pathways to retain talent as the SSC grew from startup to operational scale. · Partnered with L&D to identify capability gaps and align development programs with the SSC's evolving functional needs. Digitisation & Automation: · Led SAP-based digitisation of all HR service delivery processes — mapping and centralising hire-to-retire workflows onto a single digital platform across 4 countries. · Automated core TA workflows and reporting during the SSC build, replacing manual trackers with ATS-driven pipelines and real-time dashboards from day one. · Designed the recruitment data architecture (requisition tracking, candidate databases, KPI reporting) that became the SSC's operating standard as it scaled to 12 countries.
Mainly Recruitment Creating and maintaining of the recruitment database, Screening CVs, Conducting initial interviews, fallowing up with the new hires documentation procedures and hiring requests.