Egypt
My career in digital marketing began with a clear focus: helping businesses become more visible online. Over time, one discipline stood out as the most consistent, measurable, and impactful: Search Engine Optimization. That focus led me to work across dozens of websites spanning Egypt, the Gulf, Turkey, and global markets, from e-commerce stores and tech platforms to healthcare services, educational portals, and finance brands. Each industry brought its own challenges, but the core always remained the same: understand the audience, earn their attention, and build visibility that lasts. Over the years, I've grown through every layer of SEO, from Specialist to Team Lead to Manager, leading strategies across technical SEO, on-page optimization, off-page authority, and content planning. My approach has always been grounded in data, search intent, and a genuine understanding of how people look for answers. And the way people search is changing fast. Today, I work across both traditional search engines and AI-powered platforms, with a growing focus on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), ensuring content isn't just optimized to rank, but to be cited and surfaced in ChatGPT, Gemini, Perplexity, and voice search. Beyond SEO, I help professionals and executives build LinkedIn profiles and personal brands that work as their strongest digital asset, a presence that speaks for them, even when they're not in the room. Whether it's a business or a personal brand, one truth remains: If no one can find you, no one can choose you.
As an SEO Manager at Digital Kemet, I am responsible for: Leading the planning and execution of on-page, off-page, and technical SEO strategies Conducting advanced keyword research and market analysis to uncover growth opportunities Managing SEO audits and implementing fixes to improve crawlability and site health Collaborating with content creators and developers to ensure SEO best practices Monitoring performance metrics and delivering regular reports to stakeholders using GA, GSC, Ahrefs, and SEMrush Staying updated with algorithm changes and adjusting strategies accordingly
Lead comprehensive SEO audits and implement on-page, off-page, and technical SEO improvements. Conduct in-depth keyword research, competitor analysis, and content gap analysis. Collaborate with content, development, and marketing teams to ensure SEO best practices are integrated across all digital channels. Monitor and report SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog. Stay ahead of algorithm changes and evolving SEO trends to ensure sustained performance.
As an SEO Manager at First Markets, I am responsible for: Develop, implement, and manage end-to-end SEO strategies (technical, on-page, and off-page). Lead a team of SEO specialists, content writers, and developers to deliver measurable improvements in organic performance. Oversee website audits, keyword strategies, and competitive benchmarking to identify growth opportunities. Collaborate closely with product, content, and engineering teams to ensure SEO is embedded into all digital initiatives. Report on SEO KPIs, organic traffic, rankings, and ROI using tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Looker Studio. Stay on top of Google algorithm updates and adjust strategies accordingly.
As a Senior SEO Specialist at Qeema Tech Agency, my expertise extends to: Developing and executing advanced SEO strategies tailored to diverse niches, including technical, engineering services, low services, public services, and freelancing platforms. Managing a team of content writers to ensure the creation of high-quality, industry-specific, and SEO-optimized content. Reviewing and addressing technical SEO issues, providing effective solutions for improved website performance. Directing off-page optimization projects to build high-quality backlinks and enhance domain authority. Managing various teams to ensure the deployment of best practices across different niches. Collecting and analyzing data to generate comprehensive reports on website traffic, keyword rankings, and other critical SEO metrics. This experience highlights my ability to navigate the intricacies of SEO across diverse industries, combining strategic planning, technical expertise, and effective team management.