Istanbul, Istanbul, Türkiye
Executive leader responsible for brand strategy, marketing, e-commerce, licensing and commercial performance across a multi-brand fashion retail portfolio. Driving sustainable growth while protecting global brand integrity and delivering strong financial outcomes.
Brands: Brooks Brothers · Ted Baker · Dockers · Lee · Wrangler → Brand & Marketing Leadership · Defining and executing 1-3-5 year strategic roadmaps for each brand. · Leading full-funnel marketing including brand campaigns, performance marketing, loyalty programs, influencer strategy and PR. · Building consistent positioning across premium, accessible luxury, casual lifestyle segments. → E-Commerce & Omnichannel Growth · Owning e-commerce P&L across own sites and marketplaces. · Driving UX/UI optimization, personalization and conversion growth. · Integrating omnichannel inventory, pricing and customer journey. → Financial & Commercial Management · Owning revenue growth, gross margin targets and marketing ROI across all brands. · Leading annual budgeting, forecasting and financial planning sessions. · Driving price architecture, markdown strategy, sell-through optimization and SKU-level profitability. · Managing trade terms, commercial agreements, franchise economics and vendor negotiations. · Overseeing working capital discipline. → Licensing & Global Partner Alignment · Acting as an executive interface with global licensors and business partners. · Ensuring compliance with all agreements, sales-mix rules and reporting requirements. · Leading negotiations on renewals, category rights and new market expansion and commercial architecture. → Retail Experience & Visual Merchandising · Defining store concepts, VM standards and customer experience strategy aligned with global brand identity. · Optimizing store productivity and conversion. → Stakeholder & Team Leadership · Leading cross-functional teams across Marketing, E-Commerce, CRM, Visual Merchandising and Brand Management. · Managing global partners, franchisees, agencies and marketplace platforms. · Building a KPI-driven culture aligned with commercial performance.
· Responsible for managing the brands; Brooks Brothers and Ted Baker for Turkey, North Africa and Central Asia. · Developing and executing commercial strategies aligned with company objectives, aiming to accelerate growth and create value. · Setting financial targets and managing budgets with in-depth understanding of the business, ensuring high ROIs. · Implementing the retail expansion plan while structuring strategic partnerships within and outside the licensed territories. · Supporting the .com business, aiming to ensure scalable growth, high customer engagement and profitability. · Conducting market research and analysis to create detailed business plans on all commercial opportunities. · Leading a diverse group of teams within; marketing, business development, VM, CRM, F&B, online/offline sales and operations. · Building and maintaining profitable partnerships with key stakeholders.
· Leading the merchandising strategy, implementing the product range, driving the planning process, delivery windows, product life-cycles and pricing for all categories. · Owning category P&L results, with a primary focus on margins and sell-outs. · Driving commercial relationships with suppliers on a principal objective of achieving optimal cost and performance. · Tracking critical market insights, trends and customer attitudes while identifying new market/product opportunities.