New York, New York, United States
• Supported marketing campaign planning and execution along with website SEO. • Created of social media posts, promotional emails, and other marketing collateral for marketing channels. • Collected qualitative research and analyzed data to identify consumer trends and graphic representations of data and translated insights into easily readable content for the team.
• Managed the development of a comprehensive re-branding strategy for a major beverage company. • Analyzed industry trends, competitors, and consumers to develop innovative go-to-market strategies and effective branding material. • Created a campaign strategy for Swoon, including a communications plan, pricing strategy, and 3-year pro-forma P&L; recommended collaborations with brands like Supergoop! and Barbie, which were successfully implemented.
• Performed A/B testing on email marketing campaigns concerning company news. • Supported the development and execution of digital marketing and social media campaigns. • Assisted the marketing and IT team on updates and enhancements to the company's intranet portal.
During my summer internship at GoNation, I was able to take on the position as Social Media Marketing Intern where I was able to learn what it takes to run a company, as well as numerous new marketing techniques. I got real world exposure working with small businesses in the Boston area.