Pakistan
🖌Product strategist with a strong passion for creating user-centric products and solutions. Over the last 2+ years, I’ve immersed myself in the world of product development, gaining hands-on experience in strategizing, designing, and delivering products that resonate with users and drive business outcomes.
• Designed and executed a payment acceptance pilot in Pakistan by partnering with over 15 MSMEs. • Led a technical integration in collaboration with Pakistan's leading Islamic Bank to enable P2P payments for CreditBook merchants • Launched two payment integrations with Telco providers for Mobile Load feature • Collaborated with UX designers to translate user research findings into actionable improvements, optimizing user experience and streamlining onboarding processes for enhanced engagement. • Performed feature experimentation through A/B testing resulting in a 26% decrease in operating expenses
•Established a streamlined process for integrating event analytics, expanding in-app data points • Created dashboards to bring visibility to feature performance and ideated interventions around underperforming funnels that reduced churn rate. •Design A/B experiments to validate the hypotheses and assumptions. •Synthesized and analyzed qualitative insights and quantitative data from user research for feature
• Performed qualitative and quantitative analysis of Google Play Store Reviews to identify user sentiment •Proposed solutions to revamp application and product efficiency by mapping out core user flows. • Increased accessibility of product analytics by creating a holistic data dictionary for the product and design departments.
1. Fintech Revolution: Market Disruption and Emerging Opportunities (FINN 243 S1) Instructor: Prof. Hashim Ali 2. Consumer Psychology ( PSY 313) Instructor: Prof. Usama Waheed 3. Decision Behavior (DISC 323) Instructor: Prof. Fahad Mehmood
Role: Chief Executive Producer - LMA Executive Council 21-22 Assisted 15 individuals in pre- and post-production processes for LMA Original Films. Revamped the shortlisting process for submissions at FILUMS International Film Festival by assembling a team of seasoned professionals, distributing responsibilities, and implementing a comprehensive rating system and equitable judging criteria.
Selected as 1 of 40 Fellows out of a pool of 1K+ applicants for the Fellows S21 Cohort • Venture For Pakistan is cultivating early career talent to build Pakistan's tech ecosystem from the ground up The flagship offering: the VFP Fellowship - highly competitive program that recruits top undergraduate students, puts them through rigorous training supplemented with a robust industry-focused curriculum and matches them with hands-on internship opportunities at startups • Fellows then receive 1:1 coaching and mentorship from industry professionals at top technology companies such as Google, Facebook, Amazon, Uber etc. • This experience consists of direct coaching of how to break into tech, its various career paths and the art of packaging work experiences on to resumes and in interviews