Jeddah, Makkah, Saudi Arabia
With over 20 years of experience leading business development and strategic growth across multiple sectors—including banking, finance, railways, communications, contracting, real estate, and consulting—I specialize in helping organizations identify new opportunities, scale effectively, and achieve long-term value. My track record includes launching new ventures, optimizing operational models, executing turnaround strategies, and preparing companies for institutional growth or IPO readiness. I combine strategic vision with financial acumen to deliver tangible results. Whether advising boards, securing funding, or entering new markets, I bring hands-on leadership and cross-industry insights to help businesses evolve with confidence. Areas of Expertise: - Strategic Business Development. - Real Estate Investment and Brokerage. - Corporate Structuring and Turnaround. - Strategic Planning and Execution. - Financial Modelling and Feasibility Studies. - Executive Coaching and Board Advisory. Let’s connect if you're looking for a cross-sector strategist to help lead your next phase of transformation.
Led executive-level strategy, partnerships, and regional initiatives across Wejhat Holding’s portfolio, with primary focus on Makkah Region. • Secured government and semi-government partnerships across contractual and operational frameworks. • Built strategic roadmaps and operating models for multi-stakeholder programs. • Led international hospitality brand negotiations and portfolio expansion. • Directed time-critical Hajj programs, ensuring readiness and compliance. • Oversaw tendering, proposal structuring, and mandate acquisition for government-linked assets. • Coordinated with public authorities, master developers, and international partners. • Represented the group in executive-level negotiations and stakeholder engagements. • Supported IPO readiness through governance, reporting, and institutional alignment. Key Achievements & KPIs: • 2 national contracts secured with Saudi Post | SPL (Subul). • 17-hotel international pipeline for Best Western (Saudi Arabia, Africa, Europe). • 95% lease occupancy achieved across 300+ commercial shops for Hajj 1446H at the Makkah Holy Sites, under Kidana’s contract. • SAR 1B+ real estate portfolio secured under government mandate (Al Balad Al Amin). • Strategic partnerships strengthened across government, semi-government, and international entities.
Oversaw business development strategy for railway and infrastructure projects across Saudi Arabia and the Gulf, driving alignment with Vision 2030 and public-private growth initiatives. • Identified and scoped major transport infrastructure opportunities. • Built strategic partnerships with government agencies and private sector stakeholders. • Developed feasibility studies, JV proposals, and commercial roadmaps. • Led cross-functional collaboration to secure investment and operational readiness. • Conducted strategic market analysis and expansion planning. Key Achievements and KPIs: • SAR 800M+ project pipeline. • 7 JV proposals. • 60% pipeline growth in 6 months. • 5+ government stakeholders engaged. • 3 major projects reached executive stage.
Led strategic planning, corporate finance, and investment management across a diversified holding company. • Oversaw financial operations, budgeting, and capital allocation across multiple subsidiaries. • Directed corporate finance functions, including capital structuring, funding strategy, cash flow optimization, and investment evaluation. • Executed company-wide growth plans and operational improvements across finance, HR, legal, procurement, and IT. • Spearheaded Microsoft Dynamics AX (ERP) rollout across 4 entities. • Led M&A due diligence, deal structuring, and negotiation. • Coordinated external financing, maintained investor relations, and reported to the Board of Directors. • Ensured full compliance with regulatory and financial reporting standards. Key Achievements and KPIs: • 4 companies unified under ERP. • SAR 200M+ assets managed. • 100% compliance with financial and legal regulations. • Improved reporting accuracy and decision-making speed by 30%. • Reduced capital inefficiencies by 25% • Managed multi-departmental teams with 50+ professionals.