New York, New York, United States
A trusted leader and creative problem solver, using data and analytics to drive business results. Passionate about unlocking actionable insights and driving excellence. Highly skilled at presenting complex material as understandable and actionable. Core competencies: Research Methodology, Digital Media & Operations, Advertising Effectiveness, Sales Impact & ROI, Custom Studies, Vendor Management, Project Design & Execution, Market Segmentation, Database Integration, Client Consultation, Competitive Intelligence
• Built close client relationships across CPG and financial services advertisers and their agencies, providing advertising effectiveness measurement solutions and strategic insights, leading to increased advertising revenue for Time Inc. • Successfully led and managed 50+ research initiatives utilizing database matching to prove ROAS on multi-million dollar CPG, travel, retail, and quick service dining campaigns • Conducted custom advertising effectiveness research for 20+ brands on digital and cross-media campaigns, measuring brand impact and value of custom digital content • Brokered partnership with new research vendors, including CPG POS data provider to implement new ROAS measurement solution for shopper marketing campaigns running across Time Inc. network
• Directed million dollar customer satisfaction tracking study for global financial services client, including sample selection, fieldwork monitoring, data collection, and analyses • Provided project management and analytical skills in development of monthly client reports to ensure actionable and value-added findings • Maintained strong consultative relationship with external client and internal cross-functional teams, ensuring objectives were met and strategic impact of recommended actions were understood
• Built and managed two branded online reader panels, conducting large and small scale custom research initiatives such as ad effectiveness, psychographic, and category studies • Executed 30+ surveys for advertisers, sales and marketing, editorial, and events, including study design, questionnaire development, data analysis, report writing and presentation of results • Developed and provided insights and recommendations for marketing strategies and challenges using syndicated, primary, and marketplace research