Istanbul, Istanbul, Türkiye
With proven track record of managing CRM and email marketing initiatives from end to end, optimizing communication channels, developing targeted strategies, and analyzing results to improve performance. I also have strong communication skills and cultural awareness, as I am fluent in English, Chinese, and Turkish, and have worked with diverse audiences and clients in different sectors and regions. I am passionate about learning new skills and staying updated on the latest trends and best practices in the digital world.
• Manage the development and execution of email, push, and all communication initiatives from end to end • Manage marketing communications spanning the customer lifecycle including acquisition, on-boarding, growth and retention • Optimization of CRM communication channels • Drive requirements for New features of CRM tool and improve existing tools • Execute and follow all development integration stages in communication channels • Develop targeted strategies to improve performance • Analyse the results of CRM actions and improve on it
As an Email Marketing Specialist, my duties include building and executing email campaigns, troubleshooting technical issues, and performing quality assurance. I also create and integrate web forms, manage leads, and create segmentation based on the audience profile. Additionally, I schedule and broadcast email campaigns, build campaign canvases, and conduct A/B testing to improve engagement rates. Finally, I ensure the success of campaigns by performing QA and auditing.