Hong Kong SAR
With more than 16 years of experience at Hong Kong Baptist University, I currently serve as the Programme Director for the Higher Diploma in Art Tech Design, where I contribute to the development of innovative and forward‑looking education. My main areas of expertise include communication studies, digital marketing, and interactive advertising. I draw on this background to design impactful curricula and to create learning environments that inspire creativity. As a Senior Fellow (SFHEA), I am driven by a strong commitment to encouraging interdisciplinary collaboration and improving student engagement. I also strive to align education with emerging industry trends so that students and stakeholders can benefit from meaningful and relevant learning outcomes.