Maggie Schoppe

About

• Experienced digital marketing professional in the non-profit industry, specifically in the ministry, financial, and healthcare space 💡 • Passionate about email automation, content creation, organization, strategic marketing, + most importantly serving people well 👏🏻 • Texas A&M University graduate with a BA in Communication & minor in HR 🎓

Experience

• GuideStone Financial Resources (Full-time · 6 yrs 4 mos)
  • Senior Marketing Automation Strategist
    Mar 2026 - Present · 4 mos

  • Marketing Automation Strategist
    Oct 2023 - Mar 2026 · 2 yrs 6 mos

  • Marketing Automation Specialist
    Dec 2020 - Oct 2023 · 2 yrs 11 mos

    • Assist in building workflows/nurture campaigns for automated content/email releases • Maintain the day to day scheduling, support, and planning for all automation efforts • Build and design emails in email marketing softwares (SiteCore + ClickDimensions) • Run and compile analytics reports for stakeholders using email marketing software and Excel • Understanding of HTML email coding, email rendering/design and troubleshooting common email problems • Assist with digital project management to ensure projects are moving along

• Content Writer at Rose Marketing Solutions
  Jan 2018 - Dec 2020 · 3 yrs

  - Wrote blogs and articles to be published on the web and social media - Understood the importance of writing towards specific audiences/clients (Preschool, Dentistry, Recruiting, etc.) - Met monthly deadlines

• Denison Ministries (Full-time · 10 mos)
  • Marketing Project Manager
    Nov 2019 - Mar 2020 · 5 mos

  • Marketing Manager - Christian Parenting
    Jun 2019 - Nov 2019 · 6 mos

• Digital Account Coordinator at Dunham + Company
  Jul 2018 - Jun 2019 · 1 yr

  - Fostered success of clients through the implementation of projects directly related to their established strategy. - Coordinated the completion and ensured the successful delivery of fundraising, acquisition and communications efforts, including monthly direct mail newsletters, related e-communications as well as paid and organic social media campaigns, leveraging market data specific to audiences. - Analyzed and tracked performance against established KPIs to produce reports and set goals for monthly strategy meetings. - Worked alongside the digital team to research and develop industry benchmarks in online fundraising, including the Online Fundraising Scorecard

• Social Media Manager at Farmhouse Creamery
  Jun 2016 - Jul 2018 · 2 yrs 2 mos

  -Updated Facebook and Instagram account -Created social media marketing campaigns to draw customers -Recorded social media statistics to further increase followers and post engagements