Magdalena Marczewska

Customer Experience Strategy Manager | Bain Certified CX Practitioner (CCX) | Product Owner | Project Manager | Communications | Retail | Telco

Poland

About

As a dynamic Customer Experience (CX) Strategy Manager with 20 years of experience across the Telecom and Retail sectors, I specialize in creating and executing customer-centric strategies that drive business growth and enhance customer satisfaction. My expertise spans customer care, business analysis, sales development, marketing, and user experience, with a proven track record of aligning CX initiatives with organizational goals to deliver measurable results. In my current role, I lead the development and implementation of comprehensive CX strategies, leveraging data-driven insights and cross-functional collaboration to optimize the customer journey across all touchpoints. I apply Agile methodologies, using iterative approaches to efficiently manage projects, foster collaboration, and adapt swiftly to evolving customer needs. My experience as a Product Owner, particularly in cooperation with IT teams, has deepened my ability to translate business requirements into technical solutions that improve customer experience and streamline operations. I bring extensive expertise in business analysis, enabling me to evaluate market trends, customer feedback, and competitor practices to identify opportunities for process improvements and innovation. My collaborative work with IT teams ensures the seamless integration of customer-focused technology, enhancing CX initiatives and overall business performance. I have successfully led Voice of Customer (VoC) programs, developed key CX metrics and KPIs, and delivered data-driven recommendations to senior leadership to improve customer loyalty and operational efficiency. Internationally experienced and passionate about innovation, I am committed to driving cultural transformation, leveraging Agile practices, and delivering value through close collaboration with cross-functional teams and stakeholders. If my experience, expertise, or approach to customer-centric strategies resonates well with you, please feel free to connect - I'm always open to expanding my professional network and exploring opportunities for collaboration.

Experience