United States
Senior Styling Manager and Fashion Director with 15+ years of experience leading global campaigns, e-commerce, and brand styling for international fashion and lifestyle brands. I have led styling teams, owned global styling direction, and managed end-to-end execution across high-volume e-commerce and elevated brand campaigns. Most recently, I led styling for global campaigns at Lululemon, partnering closely with creative leadership to ensure consistency, efficiency, and elevated brand expression. Previously, I spent eight years at ASOS in senior leadership roles, shaping global styling strategy, mentoring teams, and translating brand vision into scalable, commercial styling systems. Expertise includes: – Styling management & team leadership – Global campaign & e-commerce styling – Brand direction & visual consistency – On-set leadership & production collaboration
Delivered senior styling leadership across editorial, commercial, and brand projects, frequently acting as styling manager on set with responsibility for teams, budgets, and shoot execution. Selected Clients: ASOS, Topshop, Levi’s, Apple x Beats by Dre, Nike, Adidas, The North Face, Polo Ralph Lauren, Briogeo, Aveda, MAC, Schwarzkopf, Cancer Research. Editorials: ELLE UK, Tatler, InStyle, L’Officiel, Harper’s Bazaar, Puss Puss, Schön. Creative Collaborators: International photographers, directors, and agencies including McCann Paris, Sunshine, Byte Dept, and Creative Blood.
Senior styling leadership role responsible for global campaign execution, on-set team management, and cross-functional collaboration across creative, production, and brand partners. Led global styling strategy and execution for international campaigns, managing on-set teams and freelance stylists, and partnering closely with creative, production, and marketing stakeholders. Owned styling direction from concept through delivery, ensuring brand consistency and elevated execution across all outputs.
Senior leadership role equivalent to Fashion Director / Senior Styling Manager in a US structure; reported directly to the Global Creative Director with ownership of global styling direction. Led global styling teams across brand campaigns and commercial content, owning end-to-end styling from concept through final production. Played a key role in the global fashion transformation of Topshop following its acquisition by ASOS, redefining styling direction to resonate with new and existing audiences. Managed and mentored a team of 7 (Fashion Editors, Stylists, Assistants, Sample Coordinators), ensuring consistent delivery aligned with brand aesthetics, guidelines, and global standards. Directed styling teams to maintain a cohesive global styling point of view across all platforms, channels, and international marketplaces. Applied trend forecasting and market insights to strengthen brand positioning and elevate campaign storytelling. Led cross-functional collaboration with Global Brand Design, Marketing, and Production teams to deliver a cohesive, premium brand image across digital, social, and e-commerce. Oversaw styling, logistics, and production for multi-million-pound global campaigns and shoots (stills and video), managing complex, multi-region productions. Delivered clear, actionable styling direction across all stages of production — from mood boards and look development to on-set leadership — ensuring efficient workflows and timely delivery. Promoted diversity in model casting in collaboration with the Bookings Director. Led styling for ASOS brands including ASOS Design, Topshop, Topman, and major partnerships such as Nike, Adidas, Puma, Under Armour, Polo Ralph Lauren, TikTok, and Fanatics.
Led styling and creative direction for global brand campaigns, translating creative briefs into compelling, actionable styling concepts aligned with brand identity. Created mood boards and lookbooks to define seasonal styling direction, key product launches, and brand collaborations. Led styling on global stills and video shoots, ensuring all content met brand guidelines and delivered cohesive visual storytelling. Managed and developed styling team members through performance reviews, goal-setting, and career progression planning. Utilized trend forecasting, cultural insight, and competitor analysis to keep the brand at the forefront of style innovation. Partnered closely with Global Brand Design, Marketing, Social, Product, and Merchandising teams to ensure consistency across website, social, email, and paid media. Collaborated with casting directors, photographers, art directors, hair and makeup teams, and external creative agencies to execute campaigns at the highest level.
Independent fashion and culture magazine launched in 2014, distributed across the UK, Europe, the US, Australia, and Asia. Worked closely with the Editor-in-Chief to shape the magazine’s fashion editorial vision and creative direction. Researched, commissioned, and managed photographers, stylists, hair & makeup artists, and wider creative teams for editorial features. Produced fashion editorials end-to-end, overseeing concept development, budgeting, scheduling, production, and final delivery. Built and maintained strong relationships with international PRs, luxury fashion houses, and talent agencies, representing the magazine at press days and industry meetings. Led all production logistics, liaising with artists, model agencies, locations, studios, and retouchers to ensure seamless execution. Collaborated closely with the Editor-in-Chief during post-production to deliver cohesive, high-quality editorial content aligned with the publication’s creative identity.
Contributing stylist to The Independent and The Independent Saturday magazine. Styling the main fashion stories.