New Cairo, Cairo, Egypt
Strategic marketing leader with 12+ years of experience driving business growth across tech, payments, FMCG, retail, entertainment, fashion, and e-commerce sectors. Proven track record of developing and executing comprehensive marketing strategies that deliver measurable results and build valuable brands across MENA region.
As a Regional Marketing Manager at Amazon Payment Services in MENA, I lead product marketing initiatives, aiming to achieve significant growth in product awareness and consideration. I also focus on email marketing channels as key lead generators to drive conversions. Additionally, I orchestrate successful go-to-market strategies for high revenue-generating product launches.
Led strategic portfolio management of diverse client base delivering end-to-end business and marketing solutions including: • FLO Alkaline water achieving 1% value share within year 1, Easy Flow large format water by Al Rajhi Group in SA, DO biscuits with 7 sub-brands of savory and sweet snacks and Raw Kettle Chips. • Developed brand and project strategies for major real estate developers including Mostkbal City and Mountain View • Successfully integrated client list into e-commerce channel driving sales growth • Managed cross-functional teams including finance, R&D, technical, distribution, and agency partners
• Led multi-channel launch campaign for MOE opening across radio, outdoor, PR, and digital platforms • Established strategic partnerships with banking, teleco and transportation sectors • Developed strategic brand plans and AOP to meet business objectives • Created revenue-generating initiatives through sponsorships and brand collaborations
• Achieved AOP target in 2015 and 2016, with healthy IGM and optimal budget utilization • Grew e-commerce sales from 3% to 7% during key promotional periods • Developed strategic partnerships with pharmacies, convenience and electronic retail delivering 13% business contribution • Managed portfolio optimization and pricing strategy during economic volatility (devaluation and import restrictions) • Led allocation of multi-million dollar brand budget, achieving all KPIs through optimized in-store visibility and ATL campaign execution • Led local production initiative in Garment Care resulting in 60k unit sales • Handled multi-million $ brand budget with focus on in-store visibility and ATL campaigns, achieved all KPIs • Increased market share in Female Category while maintaining Male Grooming leadership • Executed consumer research and retail performance analysis