London, England, United Kingdom
As a UI/UX Designer with an MA in Visual Communication from Canterbury Christ Church University, I specialize in creating intuitive digital experiences for government and enterprise applications. My technical expertise spans industry-standard tools like Figma, Adobe XD, and Sketch, and I have hands-on experience in design methodologies such as UI/UX design, wireframing, prototyping, and user research. I’m passionate about delivering user-centred design solutions that improve user experience metrics and platform accessibility. With over six years of experience, I’ve worked on diverse projects, ranging from ERP systems and fintech platforms to enterprise applications. My design work has led to a 55% improvement in user experience and a 50% increase in platform accessibility. I leverage my creative design thinking and technical skills to implement measurable improvements in user engagement, task completion times, and system adoption. Throughout my career, I’ve collaborated effectively with stakeholders, leading cross-functional teams to successfully deliver projects using agile methodologies. Whether it’s through user research, A/B testing, or prototyping, my goal is always to optimize digital experiences and drive business success. I am committed to pushing the boundaries of design to create products that are both functional and delightful for users.
The Punjab Information Technology Board (PITB) is a driving force behind Pakistan’s digital transformation, revolutionizing governance, public services, and enterprise solutions. Focused on user-centered design and efficiency, PITB develops smart, accessible platforms that enhance healthcare, education, law enforcement, and citizen services. With a problem-solving mindset and a commitment to innovation, PITB is shaping the future of digital Pakistan by leveraging technology to improve lives and streamline government operations. •Designed and developed government applications using Figma and Adobe XD, enhancing user engagement by 40% through intuitive UI and optimized user flows. •Conducted user research and usability testing for the DLIMS platform, improving user satisfaction by 35% and reducing task completion time by 45%. •Created information architecture and wireframes for the Excise & Taxation System, boosting platform accessibility by 50% and minimizing user errors by 30%. •Established a design system with Adobe Creative Suite, ensuring consistent UI components across applications, leading to 25% increased development efficiency. •Mapped user journeys and developed interactive prototypes using InVision and ProtoPie, resulting in a 55% improvement in user experience metrics and a 40% rise in system adoption rates.
Amrev Media, based in Mississauga, Ontario, Canada, is a digital agency specializing in web development, mobile solutions, and digital marketing. Since 2015, the company has been dedicated to helping brands grow through strategic branding, content creation, and performance-driven marketing. With a focus on innovation and customer-centric solutions, Amrev Media delivers impactful digital experiences that enhance online presence and drive business success. Key Responsibilities: • Information Architecture & UI Design: Designed and structured intuitive digital experiences using Figma and Adobe XD, enhancing user engagement by 35% across multiple platforms. • Responsive & Interactive Design: Developed responsive interfaces and interactive prototypes with Sketch and InVision, increasing web traffic by 20% and improving mobile user satisfaction by 40%. • User Research & Data-Driven Design: Conducted comprehensive user research and A/B testing, implementing insights that led to a 45% boost in conversion rates for e-commerce platforms. • Wireframing & User Flow Optimization: Created detailed wireframes and journey maps using Balsamiq and Miro, reducing user drop-off rates by 30%. • Cross-Functional Collaboration & Agile Implementation: Led cross-functional teams with Jira and Agile methodologies, delivering successful design solutions across fintech, real estate, and IoT projects, achieving a 95% client satisfaction rate.
Punch is a full-service digital agency with offices in Florida, Lagos, and Lahore, Pakistan. Committed to solving the most complex challenges for its clients, Punch was founded by a team of former Google engineers and has grown to a team of 95+ professionals. With a focus on cutting-edge technology and innovation, Punch is at the forefront of shaping a more advanced and tech-driven world. Key Responsibilities: • Led the charge in applying user-centred design principles to all projects, ensuring that the end user's needs and preferences were at the forefront of every design decision. •Created detailed wireframes and interactive prototypes that served as the foundation for intuitive user interfaces, which led to a 20% increase in traffic. •Conducted comprehensive user research, including surveys, interviews, and usability testing, to gain insights into user behaviours and preferences, which informed design choices. •Developed clear and logical information architecture for websites and applications, optimizing the user journey and enhancing overall usability. •Designed responsive interfaces that provided seamless user experiences across various devices, from desktops to mobile phones. •Produced visually appealing designs, including colour schemes, typography, and iconography, while adhering to established brand guidelines and as a result company generated 430k$.