São Paulo, São Paulo, Brazil
I am a passionate woman immersed for over 15 years in steering financial strategy, tax planning, and compliance within global, multicultural organizations. Known for driving strategic growth and operational excellence, I excel at building high-performing teams and implementing innovative solutions that lead to sustained business success. Strategic Vision and Leadership: I have a knack for setting and executing strategic visions, aligning organizational goals with market opportunities, and leading cross-functional teams to hit strategic targets. Financial Acumen: With strong financial management skills, I handle P&L oversight, cash flow management, financial planning, budgeting, and forecasting. Operational Excellence: I’m all about optimizing processes, implementing best practices, and managing large-scale operations and complex projects efficiently. Market and Competitor Analysis: I stay ahead of the curve by analyzing market trends and the competitive landscape to make informed strategic decisions and spot growth opportunities. Risk Management and Decision-Making: I’m skilled at assessing and mitigating business risks, making quick, informed decisions, and focusing on long-term sustainability. Innovation and Technology Integration: I drive innovation by leveraging technology for business growth and using data analytics to guide strategic decisions. Stakeholder Management: Building and maintaining strong relationships with key stakeholders, managing board relations, and communicating effectively . Cultural and Organizational Leadership: I’m passionate about cultivating a high-performance culture, developing talent, and leading organizational change and transformation.
As the Chief Financial Officer at H&M, a worldwide fashion retailer, I took the responsibility for the company's financial, legal, tax, accounting, and FP&A functions and support to other business areas. The goal to lead the Finance, Tax, Legal, and HR departments, driving a strategic roadmap for H&M’s entry into Brazil. Reviewed the long term expansion plan, store locations, pricing, ftes and resources strategies, funding needs, cash flow, negotiations and major contracts (loans, logistic partners, malls...) Collaborated to navigate market entry and establish a strong operational foundation. Implemented robust financial strategies to optimize efficiency and support rapid expansion.
• Directed a team of finance and tax professionals during a transition period.
Responsible for Finance, Tax, Accounting, AP and AR, FP&A, IT, HR.
• Led temporarly the tax/finance team through a transitional phase, ensuring business continuity and financial integrity. (Wella transition)