Singapore
I've had the privilege of building my career at the intersection of brand strategy, digital performance, product innovation, and customer-centric growth, with proven success across both local and regional roles in APAC. Whether it's developing go-to-market strategies from the ground up, scaling high-impact digital campaigns, launching new categories, or transforming end-to-end customer experiences — I thrive on solving complex challenges with clarity, creativity, and commercial focus. What energizes me most? → Stretch roles that combine strategy, data-driven marketing, and big-picture brand building → Purpose-driven businesses — particularly in consumer goods, health & wellness or tech-forward sectors → Collaborating with diverse stakeholders to drive meaningful, measurable customer impact Let’s connect if you're building at scale, navigating transformation, or looking to grow something bold and purposeful.
Global Revenue Performance Floorcare Category
Cross-border Selling (SEA, India)
Softlines
Premium Baby Care Brand Role - Expanded scope (May 2017 - Aug 2018) Regional Marketing Operations - Oral Care & Baby Care (May 2015 - Aug 2018)