Los Angeles Metropolitan Area
In a career of over 15 years spanning corporate strategy, sales and business development, brand and product marketing, and financial and operational management at rapidly growing start-ups in the technology, professional services, and recruitment/talent placement sectors, I have driven strategic business plans, operational models, go-to-market strategies, product development, multichannel marketing campaigns, and distribution ecosystems to deliver operational excellence, customer success, and multimillion-dollar growth in US and international markets. Key Career Impressions: ★ Built the California operations of Dropoff (an on-demand, same-day delivery mobile app for healthcare businesses in 20 states/54 cities) to establish a business presence in the Los Angeles, San Diego, San Francisco, and San Jose metropolitan areas. o Expanded the California workforce to 90+ independent contractors while managing a $5M P&L. o Drove growth in California operations to help the firm secure a ranking on Inc. Magazine’s 5000 fastest-growing companies. ★ Established 2-Shanghai Recruitment Agency (a Netherlands-based talent acquisition firm that sourced and placed top global talent from 42 countries within the Chinese market) and expanded business operations to Shanghai and Hong Kong. o Recruited and placed 180+ young professionals at the Dutch Pavilion during the 2010 Shanghai World Expo. o Won an HR Pitch Award for recruitment efforts for the Dutch Pavilion at the 2010 Shanghai World Expo.
LA Bliss is a full-service PR and brand experience agency helping premium international baby and kids’ brands enter and scale in the U.S. market with credibility, cultural relevance, and long-term brand equity. Our work sits at the intersection of modern parenting values, trust dynamics, and design-led storytelling, ensuring brands show up authentically during high-consideration purchase moments. ★ Lead U.S. market entry and growth for international baby and kids’ brands through tailored PR, media, and influencer strategies rooted in each brand’s DNA ★ Deliver end-to-end brand experiences from launch through long-term positioning, designed to build trust and emotional connection with modern parents ★ Execute integrated Public Relations, media placements, brand partnerships, influencer marketing, celebrity seeding, and product activations to drive credibility and visibility ★ Produce high-impact content, including video, photography, and branded media, supporting design-led storytelling and high-consideration purchase moments ★ Provide hands-on, on-the-ground U.S. support to ensure international brands scale with cultural relevance and lasting brand equity We don’t chase one-off wins. We build brands people trust, remember, and return to.
The Very Creative Firm is a Los Angeles–based creative agency working globally. We specialize in large-scale live shows and immersive brand experiences, delivering projects from concept through full-scale execution. Our portfolio includes collaborations with brands such as Fisker, Aston Martin, Porsche, BMW, Smartsheet, Louis Vuitton, Insomniac, Hilton, M·A·C Cosmetics, Adidas, and many more. We create experiences designed to excite, inspire, and most importantly, build meaningful connections between brands and their audiences. With a dedicated and agile team, we thrive on ambitious ideas and bring bold visions to life with precision, creativity, and impact.
Dropoff is a re-inventing on-demand, same-day delivery (app)lication for (health-care) business based on mobile and web technology, operating in 23 States and 53+ cities. ★ Play a critical leadership role spanning strategic business planning, sales, and go-to-market strategy execution, sales process/systems improvement, customer engagement, and team building/training for a same-day delivery start-up operating in 23 states. ★ Lead all aspects of business strategy and operations in California, with responsibility for P&L and annual budget as well as a team of 10 city managers/market operations managers overseeing 90+ independent contractors across 4 cities. ★ Define and establish a customer-centric vision and value proposition, data-driven KPIs/metrics, compelling brand messaging, and targeted B2B sales programs to drive new logo acquisition and strengthen client engagement within California. ★ Collaborate cross-functionally with team members to identify new growth opportunities and formulate targeted business development strategies as well as improvements to sales processes and CRM capabilities to maximize new market/account penetration.
★ Served in a multi-faceted leadership role, with responsibility for driving strategies, programs, and partnerships to grow operations within the Los Angeles, Orange County, San Diego, and San Francisco Bay areas. ★ Directed a team of operations specialists and independent contractors while holding accountability for all day-to-day operational and financial management, including staffing/scheduling, budgeting, payroll, cashflow management, and P&L/financial reporting. ★ Leveraged insights from industry trend analysis and customer feedback to implement market-specific business models and sales strategies that maximized profitability and cost efficiency in different markets. ★ Optimized operational policies and procedures, IT systems (including payments systems and reporting dashboards), the company website, and client-facing mobile applications to drive continuous improvement in delivery operations and customer experience. ★ Recruited, trained, and coached operations teams across new markets/locations while establishing robust, data-driven performance management standards and evaluation frameworks to facilitate professional development and productivity improvements.
★ Served in a multi-faceted leadership role, with responsibility for driving strategies, programs, and partnerships to grow operations within the Los Angeles, Orange County, San Diego, and San Francisco Bay areas. ★ Directed a team of operations specialists and independent contractors while holding accountability for all day-to-day operational and financial management, including staffing/scheduling, budgeting, payroll, cashflow management, and P&L/financial reporting. ★ Leveraged insights from industry trend analysis and customer feedback to implement market-specific business models and sales strategies that maximized profitability and cost efficiency in different markets. ★ Optimized operational policies and procedures, IT systems (including payments systems and reporting dashboards), the company website, and client-facing mobile applications to drive continuous improvement in delivery operations and customer experience. ★ Recruited, trained, and coached operations teams across new markets/locations while establishing robust, data-driven performance management standards and evaluation frameworks to facilitate professional development and productivity improvements.
Rack n' Stack is a value-added reseller (VAR) of Information Technology solutions and services. ★ Drove the development and implementation of clearly defined, data-driven business strategies (including short- and long-term action plans) to facilitate new revenue generation and customer base expansion for a value-added reseller of data center solutions/services. ★ Trained and developed the company’s sales and marketing team by providing personalized mentoring/coaching on consultative sales and value-based selling best practices. ★ Oversaw the creation and implementation of all marketing strategies, campaigns, events, and content, in addition to representing and promoting the company at various regional conferences and tradeshows.