Nottingham, England, United Kingdom
Fashion Design graduate with expertise in ecommerce, buying, merchandising, and personal styling. Experienced in driving product performance, optimising customer journeys, and delivering compelling womenswear ranges. Commercially minded and collaborative, with a track record of translating trends into sales and exceptional customer experiences.
Product-focused ecommerce specialist with deep expertise in PDP optimisation and trading performance. I own the customer journey from PDP through to checkout, driving conversion, ATB, traffic, sales and returns through data-led insight and continuous optimisation. I’m the go-to product expert for my Total Platform partner, working cross-functionally with Data, UX, Development, Copy, Production, Marketing and external partners to improve product presentation, findability and customer experience across all channels. Known for a strong test-and-learn mindset, in-week trading responsiveness and competitor awareness, I lead PDP and funnel initiatives from idea to delivery. I work confidently in a matrix environment, lead by example, share best practice, and step up to support wider team and leadership priorities.
Buying & Merchandising Assistant with experience supporting Womenswear brands at John Lewis & Partners, working across a diverse portfolio including Barbour, Reiss, Tommy Hilfiger, Numph and Mango. I support the end-to-end buying and merchandising process, from critical path management and supplier coordination through to stock management, reporting and showcase setup. I work closely with Buying, Merchandising, Supply Chain and brand partners to ensure products are delivered on time, ranges are well-presented, and stock is optimised across stores and online. Highly organised and commercially minded, I enjoy working with data to support trading decisions while also building strong client and supplier relationships. Passionate about womenswear, brand storytelling and delivering a seamless customer experience through well-executed ranges.
Personal Stylist at John Lewis & Partners with a strong track record of building credible, long-term client relationships and delivering personalised styling experiences in a fast-paced retail environment. I work confidently towards individual and team sales targets, managing multiple appointments while meeting tight deadlines and maintaining a high standard of service. Known for my adaptability and strong communication skills, I tailor styling advice to each client, balancing trend-led fashion with wearable, commercially relevant solutions. Alongside client-facing work, I actively cascade seasonal trends and fashion updates to shop floor teams, supporting Floor Assistants with product knowledge and styling confidence to ensure consistent messaging and an elevated customer experience.