Sunnyvale, California, United States
I build and scale 0→1 products, AI systems, and commerce platforms that improve how customers discover, evaluate, and buy. With 12+ years across retail, fintech, marketplaces, and digital platforms, I have led product strategy and execution spanning personalization, recommendations, product discovery, payments, and end-to-end commerce journeys. I work at the intersection of AI, data, platforms, and customer experience - turning complex systems into simple, high-impact products that drive measurable outcomes, while leading execution across cross-functional initiatives. 💡 WHAT I DO • Build 0→1 products from concept to scaled adoption • Define product strategy and roadmap aligned to business outcomes • Lead go-to-market (GTM) strategy and execution • Drive complex, cross-functional delivery, managing dependencies and execution at scale • Translate AI, data, and financial workflows into customer-facing experiences ⚙️ AREAS OF FOCUS • AI Products & Personalization - recommendations, ranking, segmentation, decisioning • Commerce & Fintech - discovery, PDP, cart/checkout, payments, lifecycle journeys • Experimentation & Analytics - A/B testing, performance measurement, iteration • Platform & Systems Thinking - inventory, pricing, fulfillment, order management, supply chain, and data integrations 🚀 HOW I WORK • Turn ambiguous problems into structured, testable products and execution plans • Balance strategy and execution - from vision to delivery • Manage complex dependencies, timelines, and delivery at scale • Build practical and scalable solutions 🌎 LEADERSHIP I partner closely with product, engineering, and data science teams to create clarity, drive execution, and deliver large-scale initiatives across cross-functional teams. I am comfortable operating in fast-paced environments where priorities evolve and decisions need to be made with imperfect information. ❤️ WHAT DRIVES ME I’m driven by building products that simplify complexity - especially where AI, systems, and customer experience intersect. I enjoy turning ambiguous problems into intuitive, scalable solutions grounded in real customer needs. I am also interested in how technology can enable more sustainable systems - through better inventory decisions, reduced waste, and more efficient supply chains. I care deeply about both outcomes and how teams get there - creating environments with clarity, ownership, and strong execution.
- Defined product vision and MVP for workflow platform focused on supply chain traceability and compliance. - Conducting discovery with early customers to define MVP and identify core workflow pain points. - Translating fragmented regulatory requirements into structured product modules and data workflows.
- Planned Family caregiving - Completed AI/ML and GenAI professional certification (UC Santa Cruz) with focus on AI, Gen AI, LLM. \
- Led strategy through execution for a homegrown Recommendations AI platform, replacing a third-party solution across all four Gap Inc. brands. - Defined core system architecture and product requirements for SKU-level enrichment, real-time inventory validation, and contextual content delivery. - Delivered a business rules engine for configurable boost/bury/pin logic, enabling non-technical teams to dynamically shape recommendations. - Collaborated with engineering, data science, and platform teams to build scalable ingestion workflows integrating internal and third-party taxonomies. - Drove cross-functional alignment, change management, and platform adoption during deprecation of legacy recommendation tools.
- Led the development and launch of Sephora’s omnichannel personalization platform, integrating AI/ML-powered product recommendations across web, mobile, email, and in-store touchpoints. - Defined end-to-end product strategy and roadmap for personalized promotions and loyalty experiences driven by customer behavior, loyalty tier segmentation, and external merchandising metadata. - Designed experimentation frameworks for loyalty-based personalization using A/B testing, user segmentation, and dynamic content delivery. - Partnered cross-functionally with data science, engineering, brand, and creative teams to align seasonal campaign execution with personalization capabilities and data infrastructure.
- Led enterprise-wide digital transformation of retail and supply chain platforms to support shift from company-owned to distributor-led operations. - Delivered regulatory compliance tools and improved inventory, POS, fulfillment, and procurement systems—resulting in a 30% improvement in operational efficiency. - Aligned product vision with cost-saving goals and risk reduction, including implementation of tax stamping systems that lowered compliance risk by over 40%.