Maddi Santos

Sr. Field Marketing Manager at TwelveLabs

San Francisco Bay Area

About

Hi, I’m Maddi! Born and raised in the San Francisco Bay Area, I’ve always had a deep love for sports (go Niners!) and a passion for storytelling. With over a decade in media, entertainment, and sports, I’ve honed my skills in crafting compelling narratives and delivering engaging content. My journey has taken me from producing captivating stories and campaigns to exploring the dynamic world of AI and SaaS startups. After graduating from UCLA with a degree in Communications, I dove headfirst into the world of sports and news media. I spent nearly six years at Spectrum Networks (Charter Communications), home to the Lakers and Dodgers RSNs, leading campaigns featuring legends like LeBron James, Anthony Davis, and Clayton Kershaw. I also helped launch LA’s top-rated 24/7 news network, sharpening my skills in content strategy and creative production. Curious about the future of media and tech, I discovered TwelveLabs—serendipitously—while they were in the middle of a hackathon and I was on a walk with my family and pregnant with my second child. Captivated by the mission, I made the leap into the AI startup world. Now, I’m energized by building cutting-edge tools that empower creators and revolutionize how we understand and use video. If you’re interested in TwelveLabs or simply want to connect and learn more, please reach out! I’m eager to collaborate with professionals who are at the intersection of media and technology. If you’re working on projects that blend storytelling with cutting-edge tech, let’s connect and explore how we can shape the future together.

Experience

  • TwelveLabs (1 yr 11 mos)
    • Sr. Field Marketing Manager
      Dec 2025 - Present · 8 mos

    • Sr. Product Marketing Manager
      Sep 2024 - Dec 2025 · 1 yr 4 mos

  • Charter Communications (5 yrs 5 mos)
    • Field Marketing Manager
      Oct 2022 - Sep 2024 · 2 yrs

    • Project Manager
      Dec 2020 - Oct 2022 · 1 yr 11 mos

    • Marketing Coordinator - Spectrum Sportsnet, Spectrum Sportsnet LA, Spectrum News 1
      May 2019 - Dec 2020 · 1 yr 8 mos

  • Account Manager at Tyler Barnett PR
    May 2017 - May 2019 · 2 yrs 1 mo

  • Office Manager at MRS. BOND
    Apr 2014 - Feb 2016 · 1 yr 11 mos

    Mrs. Bond Media is a commercial production company. I worked directly with high-profile directors before, during, and after production. • Arranged all production meetings • Managed production teams • Wrote and edited commercial treatments • Oversaw internship program. • Managed and organized all production budgets

  • Executive Assistant at RECOMMENDED MEDIA, LLC
    Feb 2014 - Feb 2016 · 2 yrs 1 mo

    I began working as assistant to the CEO in February 2014, and was quickly promoted to a full-time office manager position with our parent-company, Mrs. Bond, after two months. • Maintained organized schedule for CEO • Answered/ returned phone calls in timely professional manner • Composed well-written e-mails on behalf of CEO • Run errands • Conduct online research