New Territories, Hong Kong SAR
Worked in both business and public sectors with over 10 years of working experience. Current position oversees the operation of PR, Education, and Insurance departments. Adept at coordinating events, managing a team of 12, and responsible for all social media and communications channels. Notable achievements: • Successfully increased the turnover of the Insurance Department by over 30%. • Fostered a positive work environment that nurtured collaboration, innovation, and employee engagement. • Proposed new membership categories, resulting in a 15% increase in members, 10% in sales while securing cooperation for exclusive offers, enhancing member satisfaction. Obtained PMP in 2020 and able to speak Cantonese, English and Japanese [N2].
Departmental Oversight and Coordination - Visionary Leadership: Directed the strategic operations of the PR, Education, and Insurance departments, ensuring seamless integration and collaboration. - Financial Management: Effectively managed departmental budgets and resources, identifying cost-saving opportunities while maintaining high-quality standards. - Transformational Growth: Identified a key gap in the application forms and introduced an option section, leading to a 75% increase in turnover for the Insurance Department. Event Coordination - Orchestrated a diversity of events, including AGMs, seminars, and Christmas parties, ensuring seamless execution through meticulous planning and coordination. - Efficiently managed event logistics, including venue selection, vendor negotiations, budgeting, and on-site coordination, exceeding expectations with exceptional events. Team Management and Leadership - Led a team of 12, providing mentorship and support to enhance individual and collective performance. - Fostered a vibrant workplace culture that emphasized creativity and collaboration, resulting in a cohesive team that consistently exceeded targets. - Conducted performance evaluations to set ambitious goals and identify tailored development opportunities. Social Media and Communication - Strategic Engagement: Developed and implemented innovative social media strategies that boosted the Association’s online presence. - Data-Driven Insights: Utilized analytics to monitor and refine campaign performance, enhancing engagement and visibility while fostering meaningful interactions with members. - Membership Innovation: Introduced new membership categories, leading to a 15% increase in members and a 10% rise in sales, while securing exclusive offers to boost member satisfaction. - Led a CRM revamp, improving stakeholder engagement and streamlining communication processes across departments.
Planned and managed the design, content, and production of all marketing and communicating materials Identified and presented opportunities for consistency in messaging and customer experience across channels Develop and implement communication strategies and information programs Stayed informed of developments in the field of marketing and communications within the industry to foster ideas and innovation
Copy-writing, Crisis Management, Policy Research, Public Relations, Government Relations, Staff Training
Copy-writing, public relations, research analysis, crisis management, government relations and general administrative support