Copenhagen, Capital Region of Denmark, Denmark
I have both a bachelor's degree and a master's degree in PR and Communication, specialising in Advertising and Visual Communication as well as Branding and Consumer Behaviour. With a sense of aesthetics and a strong commitment to society, my work specialises in the intersection between visual and informative communication. And this is precisely where my strategic knowledge comes into play in terms of research, target group analysis, planning and execution. My expertise lies within; - PR and omnichannel branding: creating cohesive and authentic brand stories across digital and physical touchpoints. - Consumer behaviour: how insights drive engagement, loyalty, and long-term brand growth. - Brand activation: transforming strategy into experiences that connect emotionally with audiences. - Cross-functional project management and collaboration: ensuring seamless execution across markets and teams in high-paced environments. - Stakeholder management: aligning diverse perspectives to deliver impactful, unified results. - Marketing and communication strategy: balancing creativity with measurable business objectives. - Concept development and creative storytelling: Enhanced brand identity and emotional relevance. - Influencer branding: building authentic partnerships that amplify brand values and visibility. If you’d like to connect, feel free to reach out!
At Røst Kommunikation, I have gained extensive experience across various branches of communication. Here, I have developed a deep understanding of the creative process, where I have worked as a concept developer, created content for external clients as well as internally for the organization, and honed my ability to draw ideas and opportunities from my surroundings. At Røst Kommunikation, I have also refined my creative writing skills, both in journalistic texts and press releases, in addition to producing digital content for clients' own platforms. Furthermore, I have developed strategic skills in campaign planning, from target audience analysis to final reporting, always keeping our client's tone of voice at the center of the communication. In addition to the above, I have served as a project coordinator responsible for well-known brands such as Lapee and Tise, and have also worked with clients like Eilersen, Bruunmunch, Dining Week, and Wonderfestiwall. In other words, at Røst Kommunikation, I have built a creative and professionally grounded toolkit, with the ability to focus on both brands and target audiences.
At Bonnier Publications, I gained journalistic experience working with the lifestyle magazines Costume and Bo Bedre. Here, I refined my writing skills tailored to their target audiences, contributing to the magazines' websites, social media platforms, and newsletters, all while ensuring SEO optimization was consistently taken into account. Additionally, at Costume and Bo Bedre, I gained experience in planning and coordinating content on META's social media channels. Furthermore, I was involved in content production using tools such as Canva and coordination programs like Later, Trello and Meta Business Suite.