Madeleine Croucher

Consulting Director, Behavioural Science Practice, Ogilvy Consulting | Author & Editor of Change For Better

London, England, United Kingdom

About

Contact: [email protected] Experienced Consultant & Speaker on Applied Behavioural Science. Author & Editor of Change for Better - behavioural science lessons in fundraising from the world's top practitioners. In my role as Consulting Director for Ogilvy Consulting, I currently lead a diverse range of behaviour change projects in the largest behavioural science practice within a global creative network. I work both within the UK and across the global network to creatively apply insights from behavioural science to develop solutions for a range of clients across the private, public, and third sector. With a special interest in applying behavioural science to drive social good, over the last 8 years I have worked with INGOs, private foundations and charities to drive initiatives to accelerate supporter engagement and boost fundraising, improve the stem cell donation experience, fight food waste at scale across the UK, and develop solutions to help tackle malnutrition and period poverty in developing countries.

Experience

  • Ogilvy Consulting UK (10 yrs 3 mos)
    • Consulting Director, Behavioural Science
      Jan 2022 - Present · 4 yrs 7 mos

    • Senior Consultant, Behavioural Science
      Mar 2019 - Feb 2022 · 3 yrs

    • Consultant, Behavioural Science
      Oct 2017 - Mar 2019 · 1 yr 6 mos

      Working across a range of behaviour change projects, including improving the security of Europe's busiest airports, changing how people interact with the world's most popular social media, and driving key sustainability projects across the UK. Key Responsibilities: - Application of behavioural insights - Behavioural science workshop creation and facilitation - Experimental design and data analysis - Project management - New business development

  • English Teacher at ABC Plus English School
    Sep 2014 - Mar 2016 · 1 yr 7 mos

    Planning, preparing and delivering English lessons to students of a range of ages and abilities from elementary to Business English.

  • Graduate Research Assistant at University of Oxford
    Sep 2013 - Aug 2014 · 1 yr

    Managing simultaneous research projects pertaining to the neurocognitive basis of hypnotic suggestion and time perception in the Cohen-Kadosh Lab, The Department of Experimental Psychology. Key Responsibilities: - Experiment preparation, design, and programming - Participant recruitment and testing - Data preparation and analysis Publications: Terhune, D. B., Croucher, M., Marcusson-Clavertz, D., & Macdonald, J. S. P. (2017). Time contracts and temporal precision declines when the mind wanders. Journal of Experimental Psychology: Human Perception and Performance, 43(11), 1864–1871. https://doi.org/10.1037/xhp0000461

  • Educational Support Worker at Neuro Partners Ltd trading as KEYFORT
    Jan 2012 - Jun 2013 · 1 yr 6 mos

    Providing tailored academic support for students with a range of learning disabilities, neurological impairments and mental health challenges.

  • Research Assistant at York NeuroImaging Centre
    Sep 2012 - Sep 2012 · 1 mo

    I was awarded a competitive summer research bursary under the supervision of Professor Antony Morland (University of York). My role involved assisting a retinotopically-guided TMS investigation into the involvement of early visual cortex in the tactile discrimination of Braille.