Greater Toronto Area, Canada
• Proven track record in Enterprise Sales, Strategic Partnerships, and Revenue Growth. • Experienced communicator and team leader with a consultative, insight-driven sales approach. • 10+ years of experience in SaaS, marketing, advertising, and revenue enablement. • Deep expertise in Martech, B2B content strategy, demand generation, and sales acceleration. • Skilled in account management, business development, and multi-threaded selling. • Strong analytical and research skills, leveraging intent data, CRM insights, and engagement metrics to drive sales. • Technical proficiency in integrating sales and marketing tools, with hands-on experience in campaign execution and reporting.
𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 PathFactory's AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts.
Senior Enterprise Account Executive - tech, service, agency & key strategic accounts Key Account Director | Sales Consulting | Enterprise Account Management | Global Client Relationships | Martech Sales | Funnel Optimization | Enterprise MarTech Account Management | Business Development
5% of your content drives 90% of your engagement. But which pieces of content does your customer see before they bounce, only to return later ready to buy? This previously *missing* middle demystifies content's impact on customer journey and concretely links it to customer acquisition. Wild, I know!
Giving marketers and marketing leaders confidence in their plans, investments and ROI.
Helping businesses to create remarkable content experiences for every stage of the buyer journey. Driven to identify and research problems, and engage product development on visioning solutions that help our customers succeed.