San Francisco Bay Area
I am a passionate marketing professional and digital strategist residing in Denver, Colorado. My goal is to develop holistic go-to-market strategies that drive results. The marketing landscape changes day in and day out - as a marketer, you have to be adaptable and flexible when it is time to pivot. Let's measure success, optimize campaigns and grow together. Cheers!
I lead Go-To-Market activations not only for Pine Services Group, but also for our ever-growing community of operating companies. I work hand-in-hand with newly acquired companies to establish processes and optimizations that enhance their existing Go-To-Market strategies. I look forward to continuing to set benchmarks and goals that drive measurable growth in the months and years ahead.
-Lead marketing strategy creation for client’s digital channel(s) including: web optimizations and development, SEO research and improvements, email drip and automation campaigns, and lead generation strategies. -Primary industry focus in Healthcare and FinTech. Largest account is a Fortune 500 Healthcare company. -Manager and mentor to Digital Producers -Led Google Analytics 4 transition for all clients within the agency. Development of strong reporting structure, dashboards, and analyzation of metrics and KPI’s. -Collaborate & work closely across all agency departments (Account, Creative, Content, Project Managers, Freelancers) -Review and provide feedback on all creative deliverables for digital led initiatives (web, social, media, email, etc.) -Manage relationships with web developers - creating dev tasks and bringing projects to fruition through extensive QA, testing and optimizations. -Strategy creation, development and execution of online events including webinars and virtual events.
- Built, executed, and oversaw all aspects of client campaigns including; yearly contracts, annual media plans, digital and social strategies, budgets, and analyzing metrics - Strategy lead for quarterly digital and social marketing campaigns - including communication across all team members and implementing activations - Analyzed, tracked and reported on monthly and yearly metrics for all digital and social campaigns - including Google Ads & Analytics, Business Facebook Ads, Organic & Paid Social, Newsletters, Influencers - Organized and lead all creative operations for client web and digital content including cooking, staging, and directing lifestyle and recipe photoshoots.
- Researched, wrote, and edited blog posts for client’s web pages - Developed, sourced images, wrote copy, and edited client’s social calendar for social profiles (Facebook, Instagram) - Monitored client social pages, responded and interacted directly with brand consumers