Mackenzie (Spadoni) Sthele

Event Coordinators | Marketing

San Antonio, Texas Metropolitan Area

About

Field marketing and demand generation professional with 5+ years of experience driving pipeline growth, executing multi-channel campaigns, and managing end-to-end events in fast-paced B2B environments. Skilled in Salesforce CRM, sales enablement, ABM strategies, and cross-functional collaboration. Known for building strong stakeholder relationships, improving processes, and turning engagement into measurable business results. What sets me apart is a people-first approach to marketing. I build relationships as intentionally as I build campaigns — and I thrive in fast-moving environments where cross-functional collaboration, clear communication, and creative problem-solving are the standard. Key Results: ▸ 35% increase in participant engagement across 20+ company-wide events and programs ▸ 25% lift in member retention through demand generation and personalized outreach ▸ 20% improvement in client retention through targeted field marketing strategy ▸ 288% YoY single-day revenue growth through strategic client engagement and real-time objection handling

Experience

  • Events Coordinator at Array
    Jul 2026 - Present · 1 mo

  • Security Service Federal Credit Union (1 yr 11 mos)
    • Executive Assistant to CRO, CMO
      Feb 2025 - Apr 2026 · 1 yr 3 mos

    • Project Manager - Community Engagement
      Jun 2024 - Feb 2025 · 9 mos

  • Sales & Marketing Lead at Oak Hills Country Club
    Mar 2024 - Jun 2024 · 4 mos

  • AVP Senior Field and Sales Officer at Citi
    Sep 2021 - Sep 2023 · 2 yrs 1 mo

  • Sales & Marketing Specialist at Techtronic Industries - TTI
    Feb 2021 - Sep 2021 · 8 mos