New York, New York, United States
Airtable is the No-Code App Platform that empowers people closest to the work to accelerate their most critical business processes. Check it out: https://www.airtable.com/platform/app-building
Curated and produced quarterly integrated marketing plans to open, accelerate and close new business across the CPG, DTC and manufacturing industries. Owned the ideation, project management and execution of full funnel marketing collateral as Yext launched these new verticals. Executed 20+ virtual webinars, invite-only networking events and user groups supporting the EBU throughout covid restrictions.
Identified high priority cities in the east region and executed 2-3 invite-only events a quarter to support pipeline maturation and deal closing for the EBU. Created relationship building experiences for target ABM accounts to accelerate opportunities and open doors for account executives. Co-lead the Executive Business Center at ONWARD19, Yext's annual user conference, which led to $4.5M closed won at the end of 2019.
Managed a $850k annual swag program for internal and external programs. Was the central source of ordering and distributing all promotional materials across the company. Managed relationships with 3 vendors simultaneously, distributing work evenly throughout the relationship. Shadowed and assisted with 2 field events a quarter. Assisted the Director of Field Marketing with the Executive Business Center program at Yext's annual user conference, ONWARD.