Macarena Estévez

🗣️ Passionate Speaker and Strategic Advisor in Marketing Mix Modelling, AI, Data, Future. 🏆 LinkedIn TopVoice ✍️ TEDx Writer and Thinker. #MarketingMixModeling #ROI #Future #Marketing #AI

Madrid, Community of Madrid, Spain

About

WHO I AM: - An expert and deep enthusiast about data science and the future of data analytics. - A professional with a remarkable ability to make others to easily understand abstract and complex contents and its positive impact on business results. CURRENT FOCUS: - To provide business solutions to some of the largest Advertising Companies in Spain. - To give our customers professional advice through different analytical methods in order to improve their decision making process and therefore increase profitability on their strategic activities - To address projects that can be identified and solved with "business intelligence" in almost every sphere of activity, assuming that "any area of the real world can be modeled" - To communicate CEOs and other top level management positions the considerable positive results that implementing our mathematical models may have on their daily strategic decision making process. WHAT I HAVE DONE: - Positioned Conento as the leading Spanish firm specialized in analytical consulting and the application of mathematical models to business strategic decision making. - Rised and lead an excellent team of 45 professionals from different disciplines and create a unique work environment based on common values such as responsibility, generosity, integrity, service oriented and customized work. - Increased our international network to 25 countries in 2015. - Achieved an outstanding level of client satisfaction in 2015. Our average score is 8 out of 10. - Completed our first assignment for Google and became its MMM partner. - Gained our 50th client in 2014 WHAT ARE MY TOP EXPERIENCE AREAS: • Data Science • Business Intelligence • Business Data Analytics • • Predictive Marketing analysis • Big Data Analysis

Experience

  • Founder at CIRENTIS
    Feb 2025 - Present · 1 yr 6 mos

    Revolucionamos el Marketing Mix Modeling con IA, proporcionando medición en tiempo real y optimización precisa de la inversión publicitaria. Nuestras soluciones eliminan las limitaciones de los modelos tradicionales, asegurando decisiones más ágiles y rentables.

  • Partner at MásMétrica Research Company
    Sep 2024 - Present · 1 yr 11 mos

    Utilizando analítica avanzada e inteligencia artificial, impulso la investigación de mercados como un pilar estratégico para la diferenciación y el éxito competitivo de las empresas.

  • Strategic Advisor at INDARU
    May 2023 - Dec 2024 · 1 yr 8 mos

  • Founder at Círculo de Ingenio Analítico
    Jul 2022 - Dec 2024 · 2 yrs 6 mos

    El Círculo de Ingenio Analítico es un movimiento con un fin social. Nos dirigimos a los adultos para, a partir de generar un cambio en ellos, podamos ayudar a minimizar las barreras sociales a la inteligencia analítica, que surgen sobre todo en la infancia. Ayudando al adulto, ayudaremos a los futuros niños.

  • Member Of The Board Of Advisors Centro de Investigación en Economía Digital at Universidad Autónoma de Madrid
    Jul 2022 - Apr 2024 · 1 yr 10 mos